Expanding your Reach: Leveraging Social Media to Connect with New Audiences
Social media is constantly evolving, so it’s important to stay updated with the latest trends and best practices. Sarah’s presentation focused on some quick tips to get your Friends group moving in the right direction! Topics centered around platform selection (Facebook, Instagram, etc), visual content, storytelling and how to best engage your community. If the terms #hashtag and #influencer confuse you and/or make you laugh, this is the webinar for you!
Presenter: Sarah Meyer is a passionate and dedicated leader with a strong sense of commitment to making a positive impact in her community. Sarah currently works as the Executive Director for the Friends of Balcones Canyonlands National Wildlife Refuge. Sarah brings a wealth of experience and expertise in communications, program development, fundraising, and advocacy; the majority of her career has been spent within the nonprofit and higher education sectors. Under Sarah’s guidance, the Friends of Balcones Canyonlands has experienced significant growth and expansion, increasing its reach and impact in the community. Sarah’s ability to effectively communicate the organization’s mission and engage supporters has resulted in increased funding and support for critical programs and services at Balcones Canyonlands
