Don’t you love a good story that engages your senses and makes you want to take action?
We’re wired for stories. From the very beginning, as individuals and as a species, we immerse ourselves in stories from the arrival of our children to reminiscing about family members who have passed.
The stories we tell about our organizations let folks know why we exist and the impact we’re having on those we serve. The stories we tell about the work being done on our refuges and hatcheries should motivate folks to care about and support these sites.
In the shadow of the Tampa-Saint Petersburg metropolitan area are three emerald islands that dazzle visitors with their white sandy beaches, spectacular nesting birds, and historical artifacts. These islands are Egmont Key, Passage Key and Pinellas National Wildlife Refuges.
According to the Friends of Tampa Bay NWR, “Each refuge serves as a critical wildlife habitat and a time capsule for the story of Florida.” The Friends of Tampa Bay NWRs produced a 20-minute film that takes you on a journey to these remarkable national wildlife refuges. If you have not seen the film yet, you should view it now!
The film which was created by Jennifer Brown of IntoNature Films and funded by the Friends has also been accepted at several film festivals including the 2022 Florida Environmental Film Festival and the 38th Festival of Menigoute in France.
Thank you to everyone who attended this week’s webinar Figuring Out Who’s Who in the Alphabet Soup of USFWS, NWRA, and CORFA. Should you want to listen again or didn’t have a chance to attend here is the recording and other materials.
At the end of 2021, CORFA asked Friends to post photos of your Refuge/Hatchery, with the opportunity to have your Refuge/Hatchery spotlighted. So many amazing images were posted in the private CORFA Facebook group. To continue this way to learn more about Refuge/Hatcheries and the Friends organizations supporting them, the contest is being continued this year with a little twist. Each month will have a theme and at the end of the month, the two photos with the most likes will be featured by the National Wildlife Refuge Association to have everyone vote on the winning photograph.
To entry the contest you must be a members of a Friends organization supporting a national wildlife refuge or hatchery. To submit an entry you need to be a member of the Coalition of Refuge Friends and Advocates Facebook group. Please note that this Facebook group is only for members of the refuge/hatcheries Friends groups. Photos are to be posted in the Coalition of Refuge Friends and Advocates Facebook group. When you post your photos – please include a short description, that it is for the contest and the name & location of your Refuge.
The U.S. Fish and Wildlife Service has been on a journey to rebrand American’s Best Kept Secret, the National Wildlife Refuge System. Kristen Gilbert, USFWS Branch Lead for Communications and digital Services, shared this rebranding journey with Friends. The presentation included:
Developing a positive visitor-oriented experience,
Creating signage consistency that allows for individual refuge identity,
Reaching new audiences that are more diverse and younger,
Expanding outreach – print, media, and sponsorship