Webinars

 

AUGUST 2020


How to Acquire New Donors and Create an Engaging Donor Journey in 2020
August 12, 11:00AM

In recent months, the fundraising community has shifted to digital work. And, with the recent pandemic causing many groups to question their future sustainability and independence, it makes sense to begin to use this emphasis on digital to build a broader base of donors and encourage greater giving by the many.

Join Robin L. Cabral, as she takes you through a multichannel approach to donor communications through using lead magnets and customer sales maps to acquire new donors, align digital strategies to form a cohesive donor journey, and build meaningful donor relationships through timely touchpoints.


Intentional Leadership: Board Governance Practices that Promote Diversity, Equity and Inclusion
August 12, 2:00PM

2020 has been a year filled with unimaginable tragedies, loss, and unacceptable injustices. America has faced a global pandemic, economic disaster and again we witnessed videos of policing injustices. These events sparked a profound awareness of the continued presence of systemic racism, racial injustice, and discrimination, and the need for substantial and lasting changes on important issues of police brutality, healthcare, and economic reform.

Our nation is now engaged in protests and conversations about these critical issues. This is a conversation that nonprofit executives and board leaders need to be a part of. These conversations are long overdue, and we cannot give in to our discomfort and allow this opportunity to fade away. This is a movement not a moment, we know that you have questions, ideas, and concerns. What is the nonprofit’s board’s leadership role and what can you do?

Learning objectives:

  • Achieve an understanding of the alignment of DEI and governance
  • Discuss and achieve a deeper understanding of DEI constructs
  • Participate in an interactive discussion designed to stimulate meaningful introspection and understanding,
  • Provide guidance and strategies that will allow participants to embrace the leadership imperative for engaging in DEI focused work and governance

Engaging Pro Bono and Skills-Based Volunteers
August 12, 2:00PM

Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you’re thinking about adding skilled volunteers to your program, or if you’ve just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

What You’ll Learn:

  • How to design successful skills-based volunteer projects
  • Strategies for managing skills-based volunteers

Re-imagining Your Peer-to-Peer Fundraising Program
August 12, 2:00PM

Join Peer-to-Peer Fundraising experts Shana Masterson and Robyn Mendez as we explore the future of peer-to-peer fundraising events. As we head into the Fall 2020 and Spring 2021 event seasons, the 100% Virtual Event model will not be sufficient to attract participants and motivate them to fundraise for your cause. The “Reimagined Peer-to-Peer Fundraising Event” achieves fundraising success by marrying grassroots community building strategies with smart digital marketing to create new, more engaging experiences for participants and their donors, while at the same time, respecting the social distancing preferences.


Summer Retail Check-In: Reopening, Experiences and Looking Ahead
August 13, 2:00 pm ET

As the summer progresses, the haziness lingers for nonprofit public land retailers in different stages of reopening. Join us for our annual summer check-in to examine how this community is adapting to embrace the new realities of retailing on public lands in a COVID-19 world. Retail leaders from the PLA membership will share their experiences and facilitate a conversation with participants about what’s working well and considerations for looking forward.

Cost: FREE for PLA Members and PLA Corporate Partners
$25 for Non-Members and Government Agency Staff


Risk Management for Volunteer Programs
August 13, 2020 |2 p.m. ET

Your volunteers provide valuable assistance to your organization. Every nonprofit can and should take steps to manage the risks associated with its use of volunteers. This webinar will help demystify risk management and give you practical strategies you can implement to use your volunteers safely.


Managing Employees in Uncertain Times
August 13, 1:00PM

The impact of COVID-19 has heightened the need for effective leadership and management due to its widespread impact on mental health and the economic necessity to have engaged employees to support business continuity and success.

Collectively, COVID-19 illness and safety measures have affected over 2 billion people worldwide, yet different individuals have different experiences due to circumstances and personality. Employers need to understand this as they manage individuals on their teams, regardless of whether they are working from home or on-site and regardless whether they continued to work throughout the pandemic or are returning from temporary lay-offs.

This webinar will discuss the impact of COVID-19 and how the spill over line between work and home has become thinner than ever. While society reopens and the economy restarts, it remains unclear what the future holds and how the pandemic may continue to unfold, and this means you must be able to manage your employees well during these uncertain times.


Why Build Relationships with Grantmakers?
August 13, 1:00PM

In this live, interactive webinar we talk briefly about *why* relationships with grantmakers are important. We will share ways to learn if a grantmaker has the capacity to have relationships with potential grantees prior to submitting an award versus what their preference is for communication prior to an award.

We will also address the key role that your colleagues should play in the grant relationship outreach process and how to get them excited and engaged to help look for connections and make introductions to grantmakers.

What You Will Learn from this Free Nonprofit Webinar:

  • Why relationships with grantmakers are important.
  • How to learn what a grantmakers capacity is for relationships.
  • How to learn what a grantmakers preference is for relationships.
  • How to take steps to start a relationship with a grantmaker.

How to Run Effective Facebook Fundraisers
August 13, 1:00PM

When it comes to online fundraising platforms, there is one in particular that would be too big to ignore. And that’s Facebook fundraising.

By Q1 2020, Facebook fundraising had raised over $3 billion dollars. By September 2019, half of the money raised on Facebook, or $1 Billion dollars, came from birthday fundraisers alone. And it’s potential as an online fundraising juggernaut continues to grow.

Join Whole Whale’s Founder and CEO George Weiner as he walks you through the best practices for running effective Facebook Fundraisers.

You’ll learn:

  • The pros and cons of Facebook Fundraisers
  • Different tactics for using Facebook Fundraisers
  • Campaign planning tips
  • Messaging and creative best practices

Designing Equity-Centered Organizational Values
August 13, 2:00PM

Organizational values guide the ways in which organizations commit to showing up in the world. We currently find ourselves in the middle of a movement that calls on us to consider the meaninglessness of words that aren’t underpinned by commitment and accountability. This forces us to recognize the ways in which our values can’t operate outside of history but rather are informed by it. This webinar is for organizations considering what it might look, feel, and sound like to intentionally create or reimagine a values statement through an Equity lens—that is, a lens that invokes history and confronts notions of power and action.

Upon completion of this webinar, you should be able to:

  • Speak impactfully to the need for an Equity-centered values design process
  • Identify if your current core values are positioned to promote or disrupt inequitable practices within and outside of your organization
  • Better reimagine your organizational values within the context of a society greatly in need of commitments toward anti-racism, inclusion, and Equity

How to Rethink Products and Services Through Equity Design
August 13, 2:00PM

Organizations around the world are reflecting on the urgency of this moment to build a more equitable and just society — especially for historically underserved communities of color.

If you have products, programs, and services that could better meet the needs of Black, Indigenous, and people of color, but aren’t sure how to take the first step, this webinar is for you. We will introduce “equity design — designing with the intention of eliminating oppression, exclusion, and top-down approaches — and guide you through how to begin applying it within your team.

We’ll cover:

  • The fundamentals of equity design: what it is, why it is important, and where it can be used in your organization’s products and services.
  • Building an equity design framework: how can you support your users and beneficiaries at an individual, institutional, and structural level?
  • Common challenges organizations face when adopting equity-based practices.
  • Getting ready to prototype and test new community-driven approaches.
  • Developing tried and true success metrics for you to take back to your team.

Summer Retail Check-In: Reopening, Experiences and Looking Ahead
August 13 I 2:00 pm ET

As the summer progresses, the haziness lingers for nonprofit public land retailers in different stages of reopening. Join us for our annual summer check-in to examine how this community is adapting to embrace the new realities of retailing on public lands in a COVID-19 world. Retail leaders from the PLA membership will share their experiences and facilitate a conversation with participants about what’s working well and considerations for looking forward.
 
Cost:
  • FREE for PLA Members and Corporate Partners
  • $25 for NonMembers and Government Agency Staff

Pre-registration is required and non-transferable.


Aren’t We Wasting Our Time on This? Strategic Planning That Sticks.
August 14, 2020 | 2:30-3:30p.m.

“We put in all this time on planning two years ago but haven’t looked at the plan since,””No one knows what the future will bring. There’s no way to plan.”

“We’re too busy to write a plan. We’re just volunteers.”

The Board Doctor has heard it all. So many of us have been involved in planning processes that just didn’t last. They maybe brought clarity for a short time but certainly didn’t have any long-term effect. We will discuss the pros and cons of strategic planning for your organization, review the basic elements of a good plan, and discuss ways to keep a plan fresh and alive. We’ll also talk about alternatives to strategic planning and discover options that may better suit your board of directors.


Planned Giving: Blow Up The Black Box
August 18, 1:00PM

You don’t need a law degree to start and grow a successful Planned Giving program that maximizes your donor lifetime value and keeps your nonprofit sustainable. Tony is a lawyer but he doesn’t talk like one. In plain language, he’ll explain:

  • What Planned Giving is
  • Who your best prospects are
  • Where to start, and
  • How to promote your new program

Lobbying and Advocacy 101
August 18, 2:00 PM ET

Now more than ever, your community is relying on you to stand up with them. If you think your 501(c)(3) public charity status prevents you from advocating for new laws and policies, think again! Whether protecting the rights of undocumented immigrants, pushing for quality education, or demanding safe communities for everyone, you can legally advocate for public policy and community change at every level of government. After this webinar, you’ll have a clear understanding of:

  • Your 501(c)(3) organization’s right to lobby;
  • What does and doesn’t count as lobbying;
  • Your annual lobbying limit; and
  • How to make the most of your organization’s lobbying power

Cost: $35.00


Virtual Donor Engagement During the Pandemic and Beyond
August 19, 3:00PM

The isolation brought on by the pandemic has created an urgent need for connection in a time when in-person events remain limited or downright dangerous – but how do we continue to engage our supporters amidst a surplus of virtual events and Zoom fatigue? Join Caliopy Glaros, a donor engagement strategist currently helping dozens of global nonprofits adapt their virtual engagement strategies to ever-shifting limitations in an increasingly uncertain era. Rather than focus on executing one successful event, Caliopy will share best practices on how to position your virtual experiences within your entire engagement strategy so that you can continue to create deep connections with donors throughout the pandemic and beyond.


The Perfect Virtual Ask Series: Virtual Solicitation
August 19 I 2:00 pm ET

Workshop participants will learn how to successfully build on their organization’s virtual cultivation underway to transition donors to the solicitation phase of the fundraising cycle. A key component of this session is a checklist of solicitation considerations, from scheduling meetings to scripting the perfect ask for the moment, all working towards completing the gift in a way that best impacts the organization while matching the donor’s philanthropic intent.

This webinar is Session 2 in a 3-part series on virtual fundraising.
Presenter: Robert Bull, President, Compass Group
 
Cost:
  • FREE for PLA Members and Corporate Partners
  • $25 for NonMembers and Government Agency Staff

Pre-registration is required and non-transferable.


Creating a Healthy Executive Director – Board Relationship
August 21, 2020 | 2:30 – 3:30p.m.

For organizations to thrive, board members and executive directors must be on the same page regarding their different roles and expectations. Like any relationship, it takes effort to make it as effective (and enjoyable) as possible. In this session, we’ll share best practices and strategies for intentionally setting the relationship on the best possible foundation. Guest co-presenter Jonathan Poisner of Poisner Strategic Consulting is the author of Why Organizations Thrive: Lessons from the Front Lines for Nonprofit Executive Directors. Both presenters are seasoned consultants who’ve served as executive directors and as board members and will be sharing their experiences of what’s worked and what has not.


Attracting and Retaining Diverse Board Members
August 25, 1:00PM

According to Board Source, the majority of nonprofits desire diverse board members but they fall flat on executing their intent. This webinar will share how to attract diverse superstars and take a look at what to do to keep them engaged and at your board table.

Learning Objectives:

  • How to prepare your board for recruiting diverse members
  • How to recruit diverse board members
  • How to build inclusion efforts to retain board members
  • How to evaluate your efforts

Re-Energize Volunteer Engagement with Mission-Driven Opportunities
August 25, 2:00PM

Too often organizations look at volunteer engagement as something that’s nice to have, and never realize the true potential of volunteers. But, our organizations become more successful, responsive, and effective when we look at volunteers as a key component to our organization’s success. In this session we’ll discuss creating a connection between the work volunteers do and the mission of your organization. You’ll learn how to design volunteer opportunities with real impact, and how to tell the story of that impact both within your organization and to your community. Attendees will leave with sample mission-driven position descriptions and a worksheet to help craft their organization’s story of volunteer engagement.

What You’ll Learn:

  • Design impact first opportunities
  • Recognize the role of language in designing and building buy-in for volunteer opportunities
  • Illustrate impact in your volunteer opportunities

Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online
August 25, 2:00PM

Is your website holding you back? A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. How is your website confusing your current donors? How is it turning off potential donors?

It could be “cognitive load,” a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, which makes it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.

In our session, we’ll explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. In this practical session full of takeaways, we’ll explore:

  • How to write clear hero messages that encourage donors to engage with you
  • How you may be creating confusion through your messaging, user experience, and/or donation form (and how to fix it)
  • Tactical tips for quick website fixes that result in immediate improvements

How to Create a Monthly Finance Routine
August 26, 2020 | 12:00pm ET

This session will help demystify the monthly finance process with leaders. We will break down the key actions that leaders need to take each month to ensure a comprehensive, organized, and strategic monthly finance routine to help grow your bottom line and your impact. We will review bookkeeping, reporting, presenting, forecasting on a monthly, quarterly, and annual basis to make sure leaders don’t miss a thing!


Newsletters & Annual Reports: Multichannel Impact Reporting for the Modern Era
August 26, 1:00PM

Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on reporting impact to our donors. We’ll examine how print/mailed communications work in tandem with email to ensure our donors are informed and engaged. And we’ll look at systems to simplify the development of these vital fundraising tools.


Learn the Secret to Google Ads Success: Landing Page Optimization
August 27, 11:00AM

Google Ads can be an effective and affordable way of reaching new and existing supporters – as long as you pair your ad campaign with a well-crafted landing page.

Join this interactive tech training with nonprofit website expert Yesenia Sotelo. You’ll get a basic understanding of landing page structure including:

  • Effective form design
  • Optimization for mobile devices
  • Use of HTML tags to communicate with visitors and search engines

What’s Next?: Building a Vision to Engage, Rally, and Inspire
August 27, 2020, 2:00pm ET

Nonprofits are constantly engaged in answering two questions for their donors and their community: what impact are we making today—and how will our work impact tomorrow for the better? To engage stakeholders, rally your community, and inspire significant gifts, you need a clear, compelling vision guiding your organization. That’s true in moments of leadership transition, strategic planning, campaign preparation, and beyond—and it’s especially true now, as nonprofits reimagine and redefine the futures they’re working toward in light of a global pandemic and a mass uprising for racial justice.

This webinar will explore the importance of vision, sharing examples from nonprofits across the country. We’ll lay out guidelines for what makes a good vision statement and discuss strategies for engaging your community to shape a shared vision. You will leave the webinar with a strong understanding of visioning fundamentals and the tools to begin a visioning process at your own organization.


Avoiding Copyright Infringement in Your Marketing & Communications
August 27, 2020 | 2 p.m. ET

This session provides an overview of the most common ways people get sued when using the creative works of others (images, designs, marks) in their marketing, communications, building their web site and using social media, and how to avoid those mistakes. The session begins with an overview of copyright law and the rights created by that law. It then details common ways an organization ends of using copyrighted works improperly, which creates liability. Finally, it covers alternatives that do not create liability but still get the desired business result. These alternatives include finding sources that provide licenses consistent with your intended uses, creating the work yourself, and learning how to provide proper attribution to the copyright holder.


Overlooked Benefits of Outsourcing Nonprofit Accounting
August 28, 11:30AM

Has your organization ever looked at outsourcing all or a portion of its accounting? If not, it is because you’re not sure how the organization would benefit from this decision. Since it is not a common practice for nonprofits to outsource its accounting, we will discuss the process and discuss the overlooked benefits of outsourcing your Nonprofit Accounting.


Why your Nonprofit should be using Nonprofit Accounting Software
August 28, 1:00PM

Your organization like every other nonprofit is feeling the pressure to deliver more transparency. The demand for more timely information is coming from a multitude of interested parties: board members, major donors, potential funders, and watchdog organizations.

The goal of transparency can’t be easily accomplished without sound nonprofit accounting software-financial reporting is the foundation upon which transparency is achieved.

We will review at least seven reasons Nonprofits should consider Nonprofit Accounting Software.


 

SEPTEMBER 2020


Asking Styles: A Revolutionary Concept in Fundraising
Tuesday, September 1st, 2020 at 1:00 PM EDT

You have your own Asking Style, and if you learn to ask in your Style, you will be more comfortable, confident and successful as an asker. Learn how to get the best out of your asking stile during this free nonprofit webinar.


Organizational Planning In Times Of Uncertainty
September 3, 2020 | 1:00pm ET

Clear organizational plans strengthen fundraising, focus, commitment and energy among staff, board and donors. Yet in uncertain times, planning is challenging. This webinar will explore considerations for organizational planning and models that have helped nonprofits to build plans that support their work through recent shifts.

Learning objectives:

  • Explore the connection between values and organizational planning.
  • Learn about different models for organizational planning in times of uncertainty.
  • Determine productive next steps for planning for your organization.

Intentional Leadership: Board Governance Practices that Promote Diversity, Equity and Inclusion (Part 2 of 2)
September 9, 2020 | 1:00pm ET

2020 has been a year filled with unimaginable tragedies, loss, and unacceptable injustices. America has faced a global pandemic, economic disaster and again we witnessed videos of policing injustices. These events sparked a profound awareness of the continued presence of systemic racism, racial injustice, and discrimination, and the need for substantial and lasting changes on important issues of police brutality, healthcare, and economic reform.

Our nation is now engaged in protests and conversations about these critical issues. This is a conversation that nonprofit executives and board leaders need to be a part of. These conversations are long overdue, and we cannot give in to our discomfort and allow this opportunity to fade away. This is a movement not a moment, we know that you have questions, ideas, and concerns. What is the nonprofit’s board’s leadership role and what can you do?

Learning objectives:

  • Achieve an understanding of the alignment of DEI and governance
  • Discuss and achieve a deeper understanding of DEI constructs
  • Participate in an interactive discussion designed to stimulate meaningful introspection and understanding,
  • Provide guidance and strategies that will allow participants to embrace the leadership imperative for engaging in DEI focused work and governance

If you missed part 1, you can watch it here: https://bloomerang.co/blog/video-intentional-leadership-board-governance-practices-that-promote-diversity-equity-and-inclusion-part-1-of-2/


What Are We Supposed to Be Doing? Governance 101 for Nonprofit Boards
September 11, 2020 | 2:30-3:30p.m. ET

You are all volunteers. You agreed to join the board because someone asked you to help and you care about the cause. Often, however, especially in smaller organizations, few members of the board have much experience governing a corporation. The urgency of organizing programs and events overwhelms the board’s ability to spend any time reviewing legal requirements, ensuring fiscal accountability, or developing infrastructure. In this interactive workshop, The Board Doctor will review best practices and explain what the law (and many donors and volunteers) expect from the board of directors.


How to Supercharge Your Grant Research
Tuesday, September 15th, 2020 at 1:00 PM EDT
 
In this live, interactive, free nonprofit webinar we will discuss how to best use the variety of tools available for foundation research in order to create and support your grant seeking plan and strategy.
 

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising. Topics discussed include:

  • Current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget
  • How to launch and maintain an email marketing strategy that consistently engages donors and supporters
  • How to integrate social media into your website and email communications
  • Tips for growing your email list

Developing a well-rounded board of directors is Job #1 when it comes to having a strong organization capable of achieving its mission. Burn out is a common phenomenon, with a few heroic board members carrying the freight for the entire group. The Board Doctor will discuss high-yield strategies for analyzing your board’s needs and building a membership or volunteer pipeline to board service. She will also help you design a program of orientation and ongoing communication that will keep board members engaged and active throughout their tenure. There’s no need to go it alone! Come learn The Board Doctor’s steps to building and maintaining a great board.