APRIL 2020

Social Media 102
April 1, 2020 |11:00 a.m. ET

So you’ve finally adopted social media as a legit way to connect with your target audiences, but now you want to use it to stand out from the crowd. In our Social Media 101 webinar, we covered the Big 3 (Facebook, Twitter and LinkedIn) and walked through social media tools. Now it’s time to learn a few advanced social media tips and tricks, elevate your social media presence through micro strategies and activate your advocates.

Learn to:

  • Use social media to connect with constituents.
  • Monitor conversations to stay ahead of the curve.
  • Get people to advocate on your behalf.
  • Navigate social media advertising and understand when to use it.

Nonprofit + Campaign Strategies for COVID-19,Sessions 3 & 4
April 1, 11:30AM and 2:30PM

During times of crisis, the work of nonprofits and campaigns is even more critical to the communities dependent on them – but keeping things running can be especially challenging.

NGP VAN + EveryAction will be hosting a series of four webinars covering fundraising, digital, advocacy, and political fundraising. Please join us to hear from others in the nonprofit and campaign community about how they are handling COVID-19 or share the steps that your organization is taking.

11:30AM Session 3—  Share Your Message, Not Germs: Organizing and Advocacy During Social Distancing

2:30PM Session 4— Political Fundraising During Uncertain Time

Website & Email Marketing Best Practices for Nonprofits
April 1, 1:00PM | ET

Packed with practical advice and customized for small nonprofits on a limited budget, this webinar will stress the importance of professional website design and strategic email marketing and fundraising.

Topics discussed include:

  • Current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget
  • How to launch and maintain an email marketing strategy that consistently engages donors and supporters
  • How to integrate social media into your website and email communications
  • Tips for growing your email list

Advocacy for Associations: Timeless Principles, Modern Approaches
April 1, 1:00PM | ET

The world has changed. Profoundly. Yet at many associations, member advocacy is based on an old, outdated model. Associations that don’t change with the times will be left behind. If your association struggles to effectively engage your members in your grassroots advocacy efforts, this webinar is for you!

During this live interactive workshop, you’ll learn:

  • How grassroots advocacy can strengthen your organization
  • How to communicate with members to activate them for advocacy
  • How to teach your members to effectively engage lawmakers
  • How to use the social media and new technology to super-charge your advocacy efforts

Managing Difficult Volunteer Transitions
April 1, 2:00PM | ET

What do you do when it’s time to ask a volunteer to leave your organization? This webinar will give you the tools to address challenges around difficult volunteers, volunteers aging in place, and suggestions to minimize these situations in the future. Suggestions for determining when a volunteer should be terminated, and making it easier on you, other volunteers, and staff will be presented. The role that risk management plays in these decisions will also be included.

What You’ll Learn:

  • How to prepare your organization for difficult transitions
  • How to identify transitions that need to be made
  • How to manage difficult transitions and strategies for ending the volunteering relationship
  • Know where to go to get resources and help

A/B Testing 101: Why your Gut is Wrong
April 1, 03:00PM

With Google Analytics, we know the who, what, when, where, and how of actions on your website. But do we know WHY those actions are happening? We can thanks to the psychology of how we see. Even if you’re a non-designer, you’ll learn why certain layouts are scientifically proven to be more effective than others (and why you should never trust your gut).

In this webinar hosted by Creative Technical Director Ann Nguyen, you’ll see real nonprofit case studies of landing page A/B testing to increase conversions. Plus, you’ll walk away with 5 ideas for design elements you can test on your site today.


  • Understand the key psychological principles of design and how they impact user behavior
  • How to perform A/B testing on websites to test these best practices against your users’ behavior
  • How to track user behavior at a granular level in Google Analytics + Google Tag Manager


Wednesday, April 1, 2020 | 3:30pm EST
You’re working remotely and your planned methods of fundraising have been upended. How can you pivot to virtual events and still meet your goals? How do you shape your message to convey your organization’s urgent needs, stand out, and be sensitive the grim realities of a pandemic?
Remote Program Delivery: Adapting During COVID-19 will talk you through tools and techniques for fundraising during COVID-19, with a focus on events. We’ll have experts on hand to answer your questions.

Cut Costs and Get Creative in Crisis Mode with Nonprofit Appeals
April 2, 11:00AM  | ET

Fundraising, as we know it, has shifted in these uncertain times. But that doesn’t mean we should stop asking for support. As nonprofits, we’re no stranger to cutting costs and finding ways to be creative.

If you’re in crisis mode, join us for this informative session with Firespring’s chief business development officer, Kelly Medwick, followed by an interactive Q&A with print experts Geoff Hogeland and Chessa Clay.

You’ll discover:

  • 10 secrets to cutting costs with printing and mailing.
  • 5 surefire ways to invigorate your direct mail.
  • 4 strategies to maximize your impact.

Don’t Let Your Supporters Get Sidelined by COVID-19
Apr 2, 2020 | 11:00am ET
Apr 3, 2020 | 2:00pm ET
Learn How to Maintain Connections, Offer Support, & Engage Remote Volunteers in Service (even in the face of fear and uncertainty)

You’ll learn:

  • The Hidden Opportunity and why “shelter-in-place” volunteering is good for volunteers and may be a vital key to your agency’s sustainability
  • How to Manage the Ethical Dilemmas at play when engaging community volunteers in times of crisis (and when real risks are present)
  • The Difference Between Micro-volunteering & “Busy Work” and how to involve volunteers in creative ways that will impact your mission and generate meaningful outcomes
  • How to Manage a Remote Workforce with Ease using our favorite free and low-cost tools and best practices for effective online collaboration (a “behind-the-scenes” look at how we keep our remote team connected and productive)

Navigating Reasonable Cyber Security: How To Create Action In Response To New Legislation
April 2, 1:00PM | ET

Over the past few years, new legislation designed to protect consumer data privacy has swept the nation. These new laws are just the beginning of a clear trend toward regulating the privacy and security of information for individuals. What these laws have in common is that they mandate “reasonable cybersecurity” measures for organizations that collect personal information of individuals. And YES – this does mean your organization.

In this webinar, we’ll explain exactly what “reasonable cybersecurity” looks like. RoundTable’s cybersecurity expert, Joshua Peskay, along with Cloud for Good expert, Aiden Martin, will walk you through these new privacy laws and what they require for cybersecurity, including:

  • The impact these laws will have on your data, fundraising and more
  • How new legislation might affect nonprofits moving forward and the implications of non-compliance
  • Steps to take to defend and reasonably protecting your data

10 Principles of Good Data for Foundations
April 2, 2:00PM | ET

Data has the power to inform, enlighten, and drive meaningful change in the world. Now is the time to start using these principles to enhance the data experience for users, consumers, and beneficiaries across our organizations. Foundations are in a key position to drive impact through their grantmaking and subsequently the data they collect to measure that impact.

Join us as best-selling author and Principle Advisor of the Blackbaud Institute, Steve MacLaughlin discusses the balance between the non-profit and foundation worlds using data to establish common ground and drive mission oriented impact. In this webinar he explains the 10 principles of good data and how your foundation can start implementing them now


Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
April 2, 2020, 3:00 PMIET

During This Nonprofit Webinar You Will Learn:

  • How to communicate with your donors and supporters during this time of crisis;
  • How to adapt your social media content and your email communications;
  • How to communicate about cancelled and postponed events; and
  • Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

Coronavirus and Nonprofit Grants: Tactics and Strategies to Help You Adapt
April 3, 3:00PM | ET

Grant professionals are used to having to adapt to change even when there are plans in place. The current environment nonprofits find themselves in as a result of the coronavirus is another situation where we as grant professionals (and the grant teams we facilitate) need to adapt to change.

During this nonprofit webinar you will learn:

  • How to communicate with grantmakers during times of crisis;
  • How to engage and motivate your grant team even if working remotely for the first time;
  • How to stay up to date on new types of grant opportunities available as response/stimulus funding; and
  • You can also visit our upcoming webinars page to see examples of other webinars.

How to Draft a Fundraising Plan When Your Nonprofit is New
April 7, 1:00PM

Raising money can be tricky when your nonprofit is new. There are so many ideas to try and while it’s exciting, it’s easy to get overwhelmed. You know a fundraising plan would make things easier, but you struggle to think about the whole year when you’re not even sure what next week will bring. In this webinar, you’ll learn how to create a simple fundraising plan to keep you focused and on track throughout the coming year so you can raise the money you need to fund your operations. You’ll learn how to set the right fundraising goals and what fundraising activities you should be considering, even if you’re a fundraising newbie. Plus, you’ll get some practical-tactical tips to keep you from wasting time on “nickel-and-dime” activities that just aren’t worth it. If you’re already tired of little fundraisers that don’t generate much money, join us for this webinar and learn how to plan a year’s worth of diverse funding streams to support your growing nonprofit.

Charitable Online Solicitation: Is Your Nonprofit Compliant?
April 7, 1:00PM

Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements. It also brings greater scrutiny by prospective donors, grantmakers and sponsors. Today, potential mission partners have abundant giving opportunities, and trust matters.

Trust is key to success in online fundraising. Demonstrating commitment to compliance and responsible governance can help solidify your status as a well-run organization with a mission worthy of support. Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance.

Join this webinar to learn best practices and insightful strategies to help you use compliance to drive digital fundraising success, including:

  • Which online fundraising activities trigger fundraising registration obligations and what ongoing reports are required
  • How to develop digital campaign messaging that builds public trust while meeting the various state fundraising disclosure requirements
  • What ongoing resources you’ll need in order to register, renew and report in multiple states

The New Volunteer Manager’s Toolkit
April 7, 2:00PM

New to volunteer management? Looking for a refresher on the basics? This webinar will walk you through the three primary Rs – recruitment, retention and recognition. We’ll discuss the most popular program components such as interviews, orientations, volunteer handbooks, and more. And, we’ll talk about the importance of managing risk for your program and your organization. All attendees will also receive a sample packet with examples of program documents and program assessment checklists to help you evaluate your existing program.

What You’ll Learn:

  • The basics of volunteer engagement.
  • What are the 3 Rs of volunteer engagement?
  • What are the components of a successful volunteer program?

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
April 7, 2020, 3:00 PMIET

During This Nonprofit Webinar You Will Learn:

  • How to communicate with your donors and supporters during this time of crisis;
  • How to adapt your social media content and your email communications;
  • How to communicate about cancelled and postponed events; and
  • Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

Building Your Nonprofit’s Communications Engine
April 8, 2:00PM

The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization’s ability to communicate effectively. Based on Sarah Durham’s new book, “The Nonprofit Communications Engine: A leader’s guide to managing mission-driven marketing and communications”, this session is for nonprofit leaders who need to set clearer goals, build a stronger team, and manage communications in their organization so it truly advances the mission. You’ll learn a scalable theory that you can apply to your organization immediately.

Learning outcomes:

  • Understand the results a successful communications team should consistently generate for your nonprofit
  • Understand the six elements you must have in order to achieve these results
  • Gain a simple approach that can be applied to assess where your organization’s communications are strongest or need more attention

Writing Accurate and Useful Volunteer Position Descriptions
April 8, 2:00PM

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used.

This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities.

Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program.

What You’ll Learn:

  • What should go into a good position description.
  • Why should you have a position description for all of your volunteer opportunities
  • How can a position description help you recruit and train volunteers?

Introduction to Finding Grants
April 8, 2:00PM

Are you new to the field of grantseeking? Discover what funders are looking for in nonprofits seeking grants and how to find potential funders in this introductory course.

You will learn the 10 most important things you need to know about finding grants, including:

  • Who funds nonprofits and what are their motivations.
  • What do funders really want to know about the organizations they are interested in funding.
  • How do you identify potential funders and make the first approach.
  • In-person classes will end with 30 minutes of hands-on, guided online grant research. It is advisable, but not necessary, to bring a laptop/tablet for this portion of the class.

Making the Ask
April 8, 2:30PM

One of the most uncomfortable parts of fundraising is asking for money. Join Kelly Medwick, Firespring’s chief business development officer, to learn how to overcome the challenges of asking for fundraising dollars.

In this session, we’ll cover why it’s difficult to ask, common mistakes and assumptions made during the process and how to turn this around with 6 simple action steps.

Kelly will help you overcome barriers and show how you can fully understand the power of your network. You’ll leave this webinar with for-profit strategies to make your next ‘ask’ a walk in the park.

Discover how to:

  • Identify an opportunity through research and collaboration.
  • Illustrate your supporter’s impact to secure an initial meeting.
  • Share how potential donors can play a role in your important work.
  • Resolve concerns and move to close.

A/B Testing 201: How to use Google Optimize
April 8, 3:00PM

You’ve gotten website users through the front door, but they aren’t taking meaningful action on your site. How do you get them to stay and take action on your site? The answer: A/B testing your landing pages.

Google Optimize is Google’s free tool that allows you to test different variations of your website. You can create A/B or multivariate tests to change just about anything on your site and then quickly determine the impact on customer behavior. On this webinar hosted by Data Engineer Whaler Axel Kaban, we’ll review best practices for using this tool and show you how to set up your first test.

You’ll learn:

  • The benefits of Google Optimize, plus other A/B testing tools we like
  • Best practices for setting up a test
  • How to set up a simple landing page test
  • How to measure success

Events in a Digital Age: How to Maximize Offline Events in an Online World
April 9, 11:00AM

Events like galas, walks and auctions are critical to the fundraising (and friend-raising) strategies for most nonprofits. Want your next one to be a hit? Give it digital legs.

With the vast number of online tools available, you can streamline everything from event registration to email marketing to social media, ensuring you capture your audience right where they are: online.

Join us to learn how to plan your next event with digital in mind from day one, including:

  • The importance of integrating digital into your event.
  • 3 key goals to help you measure success.
  • 5 digital must-haves to keep your event running smoothly.

How Wild Apricot’s Membership Management Software Can Save You 20 Hours a Week
April 9, 2:00PM

Are you the one who ends up staying late to get all the work done at your membership organization? Things like processing registrations, designing newsletters, and updating your website?

In this webinar, we’ll show you how a typical membership manager uses Wild Apricot, the #1 rated membership management software, to automate 90% of these tasks to save 20 hours a week or more.

In this free 1-hour webinar, you’ll learn how to:

  • Completely automate payments for dues and events
  • Connect your website with your database so member records update automatically
  • Set up automated welcome emails and reminders for overdue payments
  • Create online registration forms and go completely paperless

How to Bring Your Live or In-Person Events Online
April 9, 2:00PM

Are you facing the possibility of having to cancel or postpone your next forum or fundraising event? We’ve got you covered.

Joe DiGiovanni and Kyle Barkins, co-founders of the marketing and technology agency, Tapp Network, will walk you through the process of migrating your in-person event online. From communications strategies to choosing the right technology, Joe and Kyle will present on how to use what you’ve already created, and what needs to be done to make a successful virtual event.

Attendees will walk away knowing:

  • The best communications strategy to inform and engage your attendees and presenters
  • What technology you’ll need to execute a successful virtual event and fundraiser
  • Maximize your ROI and keep the momentum going for the rest of 2020

Incorporating an Equity Lens into Your Hiring Practices
April 9, 2:00PM

It is important to make sure that equitable practices are baked into all that you do as an organization, starting with how you select and bring people onto your team. As an experienced talent leader and coach, Jen Chau Fontan saw the most potential for inequity to creep into the recruiting process because of two scenarios: 1) roles were ill-defined and various members on the interviewing committees had their own definitions of who would fit the roles and 2) interviewing committees were not explicit in how they named or called out their own biases. In this webinar, we will explore best practices and specific tools for both getting crystal clear in how you are shaping a role so that it is explicit and sets candidates up for success as well as how you are taking an anti-bias approach to your interviewing and candidate evaluation.

Upon completion of this webinar, you should be able to:

  • Identify how to improve current practices for crafting job descriptions
  • Describe how an anti-bias approach can improve your candidate evaluation
  • Apply specific tools to improve the recruitment process

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis
April 9, 2020, 3:00 PMIET

During This Nonprofit Webinar You Will Learn:

  • How to communicate with your donors and supporters during this time of crisis;
  • How to adapt your social media content and your email communications;
  • How to communicate about cancelled and postponed events; and
  • Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

REAL Conversations with Major Donors
April 14, 1:00PM

Want to transform your organization with a stronger major gift program, especially in challenging times? The fundraising cycle works – cultivation, solicitation and stewardship – but what does this cycle look like in practice, and how do you interact with major donors at each phase? This presentation and interactive discussion will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.

We will share key points such as:

  • How do I get to really know a donor?
  • What do I actually say when making the ask?
  • How do I close a gift?
  • What do I do if the ask doesn’t go according to plan?
  • How do I keep them engaged after they give?
  • How do I ask them again?
  • And of course… How do I involve my board and volunteers in this process?

NCTC Webinar: Virtual Volunteering
April 14, 2020 | 2:00-3:30pm ET

Virtual volunteering, e-volunteering, micro volunteering, digital volunteering – it goes by
many names, but it all means the same: people volunteering remotely via a computer or
handheld device, including a smartphone. It’s a practice that’s been around for more than 30 years, and it presents terrific opportunities for volunteers to donate time and expertise as a part of your site’s volunteer program. Yet, many sites aren’t utilizing this great opportunity to engage even more volunteers in their programs.

Why is it worth encouraging at your site? What policies do you need in place? How can you support volunteers as online volunteers? How can you track and celebrate their accomplishments?

Shhh, the secret password is: VSWebinar

QuickBooks Desktop for Existing Users
April 15, 2:00PM

Are you already using Intuit’s QuickBooks and want a basic refresher to make sure you’ve got your nonprofit set up correctly? Join this free, 90-minute webinar with QuickBooks Made Easy founder Gregg Bossen to expand your existing knowledge.

This webinar covers topics including:

  • Best practices for list setup
  • Different methods for entering income
  • Using QuickBooks as a donor database
  • Auto-allocating expenses to programs
  • Reports for your board
  • Tracking restricted grants
  • Inputting in-kind gifts

Mobile Marketing Tips for Every Generation
Wednesday, April 15, 2020 | 2:30 pm ET

It’s no secret that people are attached to their phones—checking email, social media, even shopping, purchasing and making donations. If you haven’t figured it out, your nonprofit needs an engaging mobile presence. This used to be a nice-to-have; now it’s a must-have.

Mobile marketing is a key component of any comprehensive marketing strategy. And optimizing your website for all devices and screens is crucial for staying relevant with today’s audiences, especially millennials and Gen Xers, but even the more tech-savvy baby boomers. And if you don’t keep up you’ll lag behind, losing online visitors, donors and, ultimately, donations.

Join Molly Coke for a webinar that explores mobile marketing and generational marketing, with an emphasis on:

  • 4 reasons why your website needs to look great on a smartphone.
  • How each generation responds to marketing (and how to optimize your efforts).
  • 5 tips for planning your mobile marketing strategy.

Discover why mobile marketing is so important and get valuable tips on how to market to each generation when you join Molly for this insightful free webinar.

QuickBooks Online for Existing Users
April 16, 2:00PM

A higher-level look at QuickBooks Online for existing users. Learn the latest and greatest features of QuickBooks to help your nonprofit with all its accounting needs. Join this free, 90-minute webinar with QuickBooks Made Easy founder Gregg Bossen to expand on your existing knowledge. This webinar covers topics including:

  • Best practices for list setup
  • Different methods for entering income
  • Using QuickBooks Online as a donor database
  • Auto-allocating expenses to programs
  • Reports for your board
  • Tracking restricted grants
  • Inputting in-kind gifts

Improving Your Data Management to Drive Donations
April 16, 2:00PM

Effective, personalized donation asks are the most successful way to raise money, but it can be challenging to make those asks when your donor data lives in multiple locations. Integrating your online and offline data is a crucial step to improving your fundraising, and it doesn’t have to cost an arm and a leg. We’re partnering with EveryAction to show you how easy it can be to boost your donations by taking a few simple steps to break down the data silos in your organization.

Upon completion of this webinar, you should be able to:

  • Describe the importance of integrating your online and offline data
  • Explain the different steps you can take to ensure your data is integrated
  • Use all the data you have on donors, supporters, and constituents to improve your fundraising asks
  • Recognize ways to structure your team to start thinking about donors holistically
  • Avoid common pitfalls when combining data from different sources

Social Media 101 for Nonprofits
Thursday, April 16, 2020 | 2:30 pm ET

This session includes practical tips and tools for extending your cause and mission via social media. We cover the basics of using social media for your nonprofit organization and give you handy tips for the “big 3:” Facebook, Twitter and LinkedIn. You may be surprised to learn that Facebook is less important than you’ve been told and LinkedIn may be more important.

Join us to learn:

  • How to use Facebook to create awareness for your organization.
  • How nonprofits are using Twitter to connect with constituents.
  • Why nonprofits must be LinkedIn to be fully connected.
  • Powerful no-cost or low-cost tools to manage your social media presence.

Donor Management System Best Practices
April 21, 2020 | 1:00pm ET

You have a donor management system, but how do you get the most out of it while maintaining it for optimal efficiency? It’s important to keep your data useful and clean, but how do you do that—and how do you take advantage of all the hidden gems that are in there to make your data truly work for you?

Join us to learn about donor management software best practices, including customizing your system to your organization’s needs, cleaning data, defining data standards and coding, and the importance of training staff to enter and extract data efficiently.

How Nonprofits Can Use Crowdfunding to Raise More Money
April 21, 1:00PM

This webinar will walk you through the basics of crowdfunding for nonprofits. We will show how your nonprofit can leverage the trend of online fundraising to increase donations and awareness for your cause.

In addition to covering crowdfunding best practices, additional topics include:

  • Increase your crowdfunding campaigns through multi-channel marketing
  • How to increase engagement with event fundraising
  • How to make your donor data actionable

How to Decipher Your Web Analytics (and Use Them to Your Advantage)
Tuesday, April 21, 2020 | 2:00 pm ET

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary–and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. Join Molly Coke in this free educational session to discover:

  • What web analytics tell you and why they’re important.
  • The insights you can glean from email marketing metrics.
  • How to target audience segments from your web analytics.
  • How to analyze your data to know what’s working (and what’s not).

Your nonprofit website is a powerful tool, and it will provide you with useful feedback if you simply understand how to decipher the web analytics that can help you make smart marketing decisions.

Understanding Soft Risk in Volunteer Engagement
April 21, 2:00PM

We all worry about the hard risks that can have an impact on our volunteers and the work they do, but too often we don’t think about the soft risk. Soft risks are the attitudes, beliefs and actions that expose our organizations to risks. Those risks may include the actions of staff – both paid and volunteer, interactions on social media, lack of training for leaders and volunteers – leading to risky behavior, and how failing to screen for characteristics or “fit” can open volunteers and the organization up to risk. This webinar is designed to help attendees identify soft risks in their organization and give them the tools to make changes to processes and culture to minimize and address these risks.

What You’ll Learn:

  • Understand how your organization’s culture of volunteer engagement may be opening it up to soft risk.
  • Lead your organization through a soft risk assessment.
  • Design communication and training plans to address soft risk.

How to be a Great Board Chair
April 22, 12:00PM

The board chair is the highest officer of the nonprofit board of directors. This webinar prepares the board chair for governance and leadership responsibilities. We’ll cover how to design effective board meetings, attend to board development, partner with the CEO/ED, and lead as an ambassador for the organization.

How to Build Your Major Donor Portfolio
April 22, 1:00PM

Join Robin L. Cabral, MA, CFRE, MFIA, Chief Fundraising Strategist and Coach at Development Consulting Solutions, as she takes you through the steps she used to develop her organization’s major gift portfolios which can apply to any sized fundraising shop. Robin is a certified CharityHowTo Topic Expert on a variety of fundraising topics.

Whether your nonprofit is large or small, Robin will show you how to build either your first, or your best, major gift portfolio to focus your efforts on the 10% of the donors who are giving the 90% of contributed income.

What You Will Learn from this Free Nonprofit Webinar:

  • How to find and identify major gift prospects.
  • How to rate and rank donors to focus a major gift portfolio through a series of “Tiers”.
  • How to qualify and cultivate major gift prospects through discovery visits.
  • How to build your ideal portfolio and how many prospects are needed to meet your revenue goals.
  • How to develop a revenue goal for each donor.
  • How to create a schedule of moves for each identified prospect with each “Tier” of donors.
  • How to effectively manage the major gift portfolio over time even with time constraints.
  • How to use your Case for Support to create donor offers that will inspire a gift.

Engaging Pro Bono and Skills-Based Volunteers
April 22, 2:00PM

Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you’re thinking about adding skilled volunteers to your program, or if you’ve just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

What You’ll Learn:

  • How to design successful skills-based volunteer projects
  • Strategies for managing skills-based volunteers

Expanding Audience Reach Through Multilingual Programming
April 22, 2:00PM

As cities around the globe become more culturally diverse, arts & cultural organizations must expand their programming to reflect the multicultural nature of their surrounding communities in order to stay relevant. Learn how the Walker Art Center and Minneapolis Institute of Art are incorporating multilingual programming to simultaneously create a more welcoming, culturally diverse environment and attract more visitors.

The Life Changing Magic of Google Analytics Campaigns
April 23, 11:00AM

Learn how to use the powerful but elusive Campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. In this interactive training, you’ll learn how to configure the three fields (campaign, source, medium) to best assess your nonprofit’s online outreach. Get expert tips about where you can get creative with your custom configuration, and where you have to follow the rules! Understand how to get Campaigns to work for your specific nonprofit, no matter which email and social media tools you use.

Why Your Nonprofit Should be Using Nonprofit Accounting Software?
April 24, 2:00PM

Your organization like every other nonprofit is feeling the pressure to deliver more transparency. The demand for more timely information is coming from a multitude of interested parties: board members, major donors, potential funders, and watchdog organizations.

The goal of transparency can’t be easily accomplished without sound nonprofit accounting software-financial reporting is the foundation upon which transparency is achieved.

We will review at least seven reasons Nonprofits should consider Nonprofit Accounting Software.

How to Captivate and Engage Constituents with Your Website
April 28, 11:00AM

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement?

In this session, we will share more than a decade of focus group research that reveals:

  • The 5 elements of an engaging website.
  • The one thing every nonprofit should be thinking about, but isn’t.
  • Real-world examples of nonprofit organizations that have mastered their online presence.

It’s a New World: How to Cultivate Your Online Community
April 29, 2:00PM

One of the biggest challenges facing organizations is changing the culture of giving and engagement, and our futures depend on it. Often we get so caught up in ‘the ask’ that we forget what motivates people to support us in the first place: relationships. Join Angie Kubicek, chief marketing officer at Firespring, to discover the secret sauce of cultivating a community of online donors primed and ready to support you.

You’ll learn:

  • What donor stewardship means in an online world.
  • How to fire up board members, volunteers, donors and staff to fundraise every day.
  • 10 vital actions to cultivate a network eager to support you.
  • How to generate loyal support long past a specific campaign.
  • Why a consistent communications plan is essential.