Welcome to CORFA’s digest of free and low-cost webinars designed to help you build a strong nonprofit and Friends organization. We generally update the list weekly. If you have a webinar you’d like added, send us a note through our Contact page. Most listings are free unless specifically noted.


APRIL 2021

Nonprofit Accounting
OnDemand, take any time

In this 1.5-hour course, you will learn the basics of nonprofit accounting. Simply put, accounting is tracking and reporting how your organization uses its money and other resources. The concept seems simple to understand, but you will need a firm understanding of basic accounting principles to effectively manage your organization’s finances and keep it operating successfully for years to come.

Objectives:

  • Differentiate between permanently restricted, temporarily restricted, and unrestricted assets
  • Read and create two financial reports: Statement of Financial Position and a Statement of Financial Activities
  • Calculate five indicators of the financial health of your organization
  • Determine the best accounting software for your organization
  • Determine when your organization might need an audit
  • Discover alternatives to audits

  • Understand the role of the board in resource development
  • Learn how to engage the board in each one of these roles
  • Learn how founders and/or staff can support the board in resource development

A Tool to Attract Donors: GuideStar Seal of Transparency
April 7th, 2pm ET

Presenters:
Aimee Arent, Executive Director of Friends of Ottawa NWR in Ohio, and Catherine Fox, Past-President of the Friends of the Hawaiian Islands

Join us to discover the rewards for earning a GuideStar Seal of Transparency. The Seal provides you an opportunity to provide donors and partners insight into your work beyond your tax return. We will cover:

  • What is a GuideStar seal
  • Why the seal is important to their groups
  • How to obtain a seal
  • Benefits they have discovered

An Intro to Financials for Nonprofits
April 7, 11:00AM

This webinar will go over the basic and more advanced financial statement review for nonprofits. We will understand the purpose of each report as well as understand the highlights that a critical eye from a financially savvy donor or board member will see. After this webinar, you will be able to understand how to look at reports and realize when things just look “off”.


Marketing Trends Nonprofits Need to Know (and Embrace)
April 7, 11:00AM

Marketing trends come and go, but the top marketing trends are the ones worth adopting. Digital marketing, content marketing, social media marketing—each plays a role in a nonprofit’s strategy. Join us to discuss the 2020 marketing trends that’ll shape your nonprofit’s future and grow your impact, including:

  • How to use artificial intelligence (AI) to engage.
  • Micro moments and influencer marketing.
  • Gaming as a fundraising and awareness tool.
  • The differences between visual, local and voice search.
  • How to automate your marketing.

Playing by the Rules: Creating an Effective Volunteer Handbook
April 7, 2:00PM

When was the last time you reviewed your Volunteer Handbook or Policies and Procedures Manual? It’s probably been too long. Learn how to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them. A good Volunteer Handbook can also help you better identify and deal with challenging volunteers. Whether you’re just starting to create a Handbook or if you’re looking for best practices on information to include, this webinar will evaluate the Handbook you have and help you create a stronger framework for your volunteer engagement program.

  • How to create a living document that can help both paid and volunteer staff be better informed and know what is expected of them.
  • How to deal with challenging volunteers.
  • How to evaluate the Handbook you have.
  • How to create a stronger framework for your volunteer engagement program.

Introduction to Project Budgets
April 7, 2:00PM

Are you ready to start fundraising for your project or idea, but don’t know what and how much to ask for? If preparing a budget for your foundation grant is holding you back, come learn the basic elements of how to draft a project budget with confidence.

This class will provide you with step-by-step instructions on how to generate a standard project budget for a foundation proposal. We will discuss:

  • The basic components of a project budget including income and expenses
  • How to estimate the realistic cost of a project
  • What other financial documents you may also need to submit with your proposal

Understanding Compliance and Fundraising
April 7, 2:00PM

Join us as we discuss the importance of compliance and the role it plays in successful fundraising and reporting. Board members, nonprofit staff, and fundraising professionals will benefit from understanding the way these topics intermingle and how compliance can be a deciding factor in getting and maintaining funds.

In this session, you’ll learn about:

  • Bookkeeping and reporting to donors
  • IRS and fundraising
  • State and fundraising
  • Gaming licenses

5 Reasons Why Direct Mail Continues to Create Fundraising Home Runs
April 7, 3:00PM

Join us for this 45-minute FREE Nonprofit Webinar where we will show you the top 5 reasons why direct mail is important in helping you reach your fundraising goals. 

With so many events canceled or moved to virtual and digital, direct mail has received a much deeper appreciation. Especially with increased email and social media use, direct mail results can’t be beat! 

At the end of the 45 minute Nonprofit webinar you will know why it’s important to keep or even add more direct mail into your fundraising plans. 

During This Nonprofit Webinar You Will Learn:

  • How to best track your direct mail results 
  • How to ‘sell’ direct mail to those who are still skeptical 
  • How to integrate direct mail in your communication plan for an overall powerful and successful fundraising approach to help you support your important mission.

Engaging Pro Bono and Skills-Based Volunteers
April 8, 2:00PM

Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you’re thinking about adding skilled volunteers to your program, or if you’ve just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

  • How to design successful skills-based volunteer projects
  • Strategies for managing skills-based volunteers

Building Your Nonprofit’s Engagement Engine
April 8, 3:00PM

This workshop will be led by the CEO of Big Duck, Sarah Durham on how nonprofit communicators and marketers reach and engage their organization’s target audiences. This session will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. We will also talk about how to manage in a crisis or unpredictable time (such as this) versus building a longer-term engagement practice.

Participants will:

  • learn what mindshare is
  • how to develop a clear engagement strategy
  • what successful communications outcomes for a nonprofit should be
  • what elements are required to generate them

Nonprofit Target Audience Q&A Session
April 12, 2:30PM

  • How do we find our target audience?
  • What should we do if our current audience isn’t the audience we want?
  • How do we go after a new target audience without a budget?
  • What if we don’t know who our current audience is?

These are some of the most common questions we hear organizations ask about understanding their target audiences.

Take part in this interactive Q&A session with Firespring’s director of strategic marketing, Alec McChesney, to learn how understanding your target audience can guide your marketing and set you up for success.


Gaslighting in the Nonprofit
April 13, 2021 | 12:00pm ET

Gaslighting is a form of psychological manipulation meant to cause a person to doubt their perception of reality and understanding of a situation. Gaslighting happens frequently in the workplace and is ultimately about exerting power and control over a person. It can be done by a colleague, boss, companion, or anyone in a position of power. This course brings awareness to workplace gaslighting and provides tools to help protect against this form of harassment that can result in demotivating employees or volunteers and disrupting the nonprofit mission. 


Member Experience Design Trends for 2021 (and Beyond) 
April 13, 2:00PM

2020 was a year of unprecedented challenge for most membership organizations. Whether you feel like your organization did a great job responding and pivoting – or you found yourself overwhelmed by the uncertainty of it all, there’s a good chance that you’re starting to look around now and ask, “where do we go from here?”

In this free webinar, Joy Duling from The Joy of Membership will be with us to share trends that emerged over the past year and are likely here to stay.

You’ll learn:

  • 7 trends that you should be paying attention to as a membership professional
  • How each of these trends can impact your ability to attract, engage, and retain members
  • Specific ways to easily weave these trends into your operations

Recurring Donations Rule!
April 13, 2:00PM

Retaining loyal supporters should be near the top of your priority list in 2021. Recurring donors tend to give more (and stay involved longer) than one-time donors!

Join us for an interactive session that’s all about recurring donors! It will be led by Erica Waasdorp, President of A Direct Solution and author of Monthly Giving: The Sleeping Giant and The Monthly Donor Roadmap (among other resources!). Erica will present a session focused on starting or improving a recurring giving program in 2021.

This session will have a new format that includes a short presentation followed by some time doing and sharing, and plenty of time for questions and discussion.. At the end, you’ll be prepared to start or grow your recurring program! You’ll learn:

  • How to calculate the value of your recurring donors
  • How to address your challenges that keep you from growing a recurring program
  • How to increase ongoing engagement with your recurring base in 2021
  • How to draw one-time donors into a recurring donation program
  • How you can more effectively communicate your recurring donors’ impact

If you’ve ever wished a recurring program expert would sit down with you and answer your questions, you’re in for a treat! Erica’s ready to give you all the information you need to expand your recurring program this year. Don’t miss out—register today!


The Power of Blogging & Thought Leadership for Nonprofits
April 14, 2021 | 3:00pm ET

Most nonprofits that have tried to blog have failed miserably. In this session, we will share the collective wisdom we’ve gleaned from dozens of nonprofit organizations that have stumbled upon the magic formula for becoming thought leaders in their community.

Join us to discover:

  • 3 keys to becoming a thought leader.
  • Who should blog? It’s not who you’d expect.
  • 7 components of the best nonprofit blogs.
  • Tips to optimize your blog’s effectiveness.
  • 4 ways to promote your blog.
  • Tips for measuring your blog’s performance.

Using Web Forms to Optimize Your Event Process and Increase Fundraising
April 14, 12:00PM

In this workshop, we’ll highlight how nonprofit staff members can incorporate web forms into an organization’s framework in order to streamline processes and increase nonprofit funding. We’ll tackle common nonprofit pain points, introduce relevant and user-friendly form examples, and provide best practices that can help produce results, even for basic form users.


How to Decipher Your Web Analytics (and Use Them to Your Advantage)
April 20, 2021 | 4:30pm ET

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns.


Telling the Story of Volunteer Impact
April 14, 2:00PM

You want to share the impact volunteers have in your organization and in the community, but often the information you track doesn’t help you tell that story. This webinar will help you move past number of volunteers and number of hours and start telling the real story. You’ll learn about information gathering and the key components to good storytelling, how to evaluate your current measurements and how to build support for a more thorough measurement and evaluation program, and how to engage other staff – paid and volunteer – in this work. You’ll also receive a worksheet to help you begin to tell the story of volunteer impact in your organization.

  • What type of information is compelling to prospective volunteers, existing volunteers, organizational leaders, and supporters, donors and clients.
  • How to use this information to create a powerful story about the impact of volunteers in your organization.
  • How to create a plan for gathering and compiling information about your volunteer engagement program and using that to tell a compelling story about volunteer impact.

5 Steps to a Successful Day of Giving
April 14, 2:00 PM

While larger, global giving days can garner attention, they can also make it harder for your nonprofit’s cause to make a meaningful impact amidst the competition. A day of giving campaign is an excellent alternative and a great way to rally your entire team and support network to boost your awareness and bring in new donors.

Register for this free, live webinar on Wednesday April 14th at 11:00 am PT / 2:00 pm PT, 5 Steps to a Successful Day of Giving, where you’ll learn the essential actions for an effective giving day campaign that unites your team and supporters while bringing in more donations in a short period of time. You’ll learn why unique giving days raise more, the surefire strategies that bring in new donors, plus receive an inside look at how one nonprofit ran their own successful day of giving.

By the end you’ll be prepped and on course for a powerful giving day that makes a difference for your cause!    

What You’ll Learn:

  • Why a unique giving day is more effective than global giving days
  • 5 surefire steps to a successful day of giving
  • Using ambassadors to attract and inspire new donors
  • An inside look at one nonprofit’s very first giving day

The Power of Blogging & Thought Leadership for Nonprofits
April 14, 3:00PM

Most nonprofits that have tried to blog have failed miserably. In this session, we will share the collective wisdom we’ve gleaned from dozens of nonprofit organizations that have stumbled upon the magic formula for becoming thought leaders in their community.

Join us to discover:

  • 3 keys to becoming a thought leader.
  • Who should blog? It’s not who you’d expect.
  • 7 components of the best nonprofit blogs.
  • Tips to optimize your blog’s effectiveness.
  • 4 ways to promote your blog.
  • Tips for measuring your blog’s performance.

Hybrid Fundraising Events: Ideas & Useful Tools
April 15, 12:00PM

Virtual events seem to be here to stay! And the next wave of event trends is predicted to bring a hybrid format to help you and your donors ease into the live environment while staying safe. Whether your events are 100% virtual or include virtual and in-person elements, we’re here to help you make them a success.

In this session, we’ll share tips and ideas for running a hybrid event. We’ll look at:

  • Hybrid event ideas
  • How to make your event engaging and safe
  • Specific strategies for fundraising events, silent auctions, peer-to-peer fundraisers, and other event types
  • Useful apps, design tools, and Qgiv features to engage donors and inspire them to give
  • Real-life examples of hybrid events from our clients

The New Volunteer Manager’s Toolkit
April 15, 2:00PM

New to volunteer management? Looking for a refresher on the basics? This webinar will walk you through the three primary Rs – recruitment, retention and recognition. We’ll discuss the most popular program components such as interviews, orientations, volunteer handbooks, and more. And, we’ll talk about the importance of managing risk for your program and your organization. All attendees will also receive a sample packet with examples of program documents and program assessment checklists to help you evaluate your existing program.

  • The basics of volunteer engagement.
  • What are the 3 Rs of volunteer engagement?
  • What are the components of a successful volunteer program?

When to Make the Ask: The Formula to Drive More Donations
April 19, 12:00PM

Making ‘the ask’ can be a tricky dance. You might be thinking…” am I going to offend someone by asking?” “Do they even care about our cause?” We answer those questions and MORE in this webinar, including:

  • 5 questions to ask potential major donors
  • Our formula to an irresistible invitation to drive more donations
  • 4 common mistakes to avoid when asking for donations
  • How to not feel like you are begging for money — instead, make giving invitations that people are eager to hear

How to Decipher Your Web Analytics (and Use Them to Your Advantage)
April 20, 4:30PM

You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary—and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.

Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. Join Molly Coke in this free educational session to discover:

  • What web analytics tell you and why they’re important.
  • The insights you can glean from email marketing metrics.
  • How to target audience segments from your web analytics.
  • How to analyze your data to know what’s working (and what’s not).

What’s My Role as a Nonprofit Board Member
April 21, 1:00PM

You’re at the board table – now what? Learn to participate in board meetings and other engagements with more confidence and knowledge about your role as a board member. We’ll cover the five key board responsibilities and provide tips for how you can be a strong resource for a nonprofit organization.


Putting Shared Leadership Into Practice
April 21, 2:00PM

An increase in conversations around diversity, equity, and inclusion (DEI) have resulted in great efforts by organizations to implement DEI values into their core operations. As one part of this effort, a growing number of nonprofits are exploring alternative leadership structures. Shared leadership models are driven by values of equity, power-sharing, and anti-oppression. 

As we work to shape new worlds that are anti-racist and anti-oppressive, shared leadership models offer ways in which leaders can cooperatively enact change. Join the Co-CEOs of Fractured Atlas, Tim Cynova and Lauren Ruffin, for a webinar delving into the wins, lessons learned, and the future of shared leadership models in the nonprofit sector. 


How to Plan a Golf Fundraiser for the First Time
April 21, 2:00PM

Charity golf events are a lucrative fundraising opportunity for nonprofits, but if you’re never planned one before, the process might be intimidating. Golf fundraisers don’t have to be a hassle – let technology do the heavy lifting and streamline the planning process to save busy event organizers time and effort. Now is a great time to start planning a fall golf event, so whether you’re thinking of launching a brand new event or have been charged with resurrecting a past charity tournament, this webinar will walk you step-by-step through the planning process.


Cut Costs and Get Creative in Crisis Mode with Nonprofit Appeals
April 21, 4:00PM

Fundraising, as we know it, has shifted in these uncertain times. But that doesn’t mean we should stop asking for support. As nonprofits, we’re no stranger to cutting costs and finding ways to be creative.

If you’re in crisis mode, join us for this informative session with Firespring’s director of nonprofit solutions, Kiersten Hill, followed by an interactive Q&A.

You’ll discover:

  • 10 secrets to cutting costs with printing and mailing.
  • 5 surefire ways to invigorate your direct mail.
  • 4 strategies to maximize your impact.

Building a Resilient Nonprofit Organization Through Proactive Risk Management
April 22, 1:00PM

Nonprofit organizations continue to face a growing list of risks that have the potential to create significant disruption to operations, harm to brand and reputation, and financial losses. Whether it’s property damage from a natural disaster, or human-caused events like embezzlement, cyber-attacks, or allegations of misconduct, a proactive and comprehensive approach to managing risk can help reduce potential losses.

Join Risk Management Consultants Lilli Chiu and Isaac Monson from HUB International for insights on how to navigate uncertainty and prepare for the unexpected.

This session will cover elements of a comprehensive risk management strategy including:

  • Managing your risk with proactive crisis management and business continuity planning
  • Getting back to business post COVID-19
  • The role of insurance as part of a comprehensive risk management strategy

Avoid These All-Too-Common Nonprofit Thank You Mistakes
April 22, 3:00PM

When it comes to thanking donors, most nonprofits exhibit the Pareto 80/20 rule in reverse: 80% of resources are spent in acquisition mode; only 20% goes towards building a sense of trust, loyalty and relationship that will cause a donor to give again. The focus is more on the gift than the giver. This short-sighted approach causes nonprofits, on average, to lose 80% of first-time donors and 54% of ongoing donors. It’s a time-sucking, resource-wasting treadmill. Appeals are duly sent. Gifts arrive. But then what?! 

A donor is a terrible thing to waste! Rather than making thanking an afterthought, Claire will help you think through your donor acknowledgement process, put procedures in writing and get others on board to assure you nurture lasting donor bonds.

In this session, Claire is ready to teach you:

  • Why giving, a personal emotional experience, deserves a personal emotional response.
  • How to enact the 4 fundamental “P’s” of thanking donors.
  • 12 common thank you mistakes to avoid.
  • Methods to harness the power of exceptional thank you’s.
  • How to develop an attitude of gratitude.

6 Ways to Prevent Your Nonprofit’s WordPress Site from Getting Hacked
April 27, 1:00PM

If you’re part of a small nonprofit comms team, your WordPress website updates probably aren’t high on the priority list – but they should be.

It’s hard to stay on top of the site maintenance but in the back of your mind, you know it needs to be done. But while your site gets left in the dark every month, a hidden security risk grows. It’s a matter of time before your website gets hacked.

The last thing you want added to your list is trying to figure out how to fix a site that’s been suddenly hijacked or taken offline. Your website is an investment that’s worth protecting and it’s important that your donors and constituents have a consistently positive experience. In this webinar, you’ll learn:

  • Why strong security is important for WordPress
  • What can happen when your nonprofit’s website gets hacked
  • Six practical steps you can take to keep your site protected
  • Bonus tips and security recommendations

The 4-Step Plan to Acquiring More Donors and Improving Your Fundraising Results
April 27, 2:00PM

Jesse Lane, Founder of Branches Mission Lab, and his team have developed a solid framework that helps nonprofits boost their brand awareness and get more donations through digital marketing and fundraising strategies.

In this webinar, he’ll discuss his team’s approach to donor acquisition and fundraising in 2021. He’ll show you: 

  • The essential elements of any fundraising campaign — whether it is for Giving Tuesday, End of Year, or your Spring Gala… it doesn’t matter!
  • How to engage your Board in fundraising. (finally!)
  • How to acquire matching funds that motivate donors like magic.
  • Why constantly posting on social media, blogging, or having an in-person event are not necessary for effective fundraising.
  • How to not feel like you are begging for money — but, instead, make giving invitations that people are eager to hear.

You’ll learn from real examples of small nonprofits who raised huge amounts — and EXACTLY how they did it. By the end of the webinar, you’ll know:

  • The “secret weapon” appeal email strategy that results in higher open rates, more clicks, and more giving.
  • Creative and easy ways to say “thank you” that are more memorable and easier than a thank you card.
  • A simple, 4-step plan for fundraising you can use over and over again, for every campaign and event, that’ll allow you to scale your impact by finally having all the funding you need.

Get Your Board to Help You Fundraise
April 27, 4:30PM

Are you a nonprofit trying to fundraise? You have a board—and believe it or not, your board should function as a fundraising machine. If it runs more like a college clunker than a luxury sedan, this webinar’s for you.

Join us in this fundraising webinar to:

  • Assess your board’s fundraising personality.
  • Motivate your board members to fundraise.
  • Set goals and kick off campaigns.
  • Create individual plans they’ll rock.
  • Track without nagging.
  • Use goal attainment as board engagement.

Monthly Giving: Your Nonprofit Sustainability Plan
April 28, 1:00PM

Join fundraising master trainer, Chad Barger, CFRE, for a session on launching, marketing and growing a monthly giving program at your nonprofit organization.  Chad will highlight the data behind why monthly giving is the key to nonprofit sustainability and then provide specific, actionable steps that you can take to launch or expand a monthly giving program.  Templates and resources will be provided to help attendees implement the recommendations.


Social Media and Volunteer Engagement
April 29, 2:00PM

Volunteer engagement is changing. What do you need to know about social media as a volunteer program manager? How can you use social media to promote your volunteer opportunities and recruit volunteers? This webinar will offer an introduction to including social media in your volunteer recruitment and retention plans. You’ll see examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities. You’ll also learn about the social media tools available as part of your VolunteerMatch account that can help you promote your volunteer opportunity on other social networking sites.

  • What social media is and why it matters
  • How to use social media to recruit and engage volunteers
  • The Do’s and Don’ts of managing social media tools
  • Where to go to get resources and help

Email Marketing Best Practices for Nonprofits
April 29, 2:00PM

Kick-starting or building up your email marketing strategy can be a daunting task. It takes the main thing that nonprofits don’t seem to have: time.

Join us to find out how to take the email marketing leap you’ve always wanted to make. Whether you’re looking to get started with email marketing, or you know there are some best practices you missed when starting out, we’ll get you started out right (or keep you on a path for success)!

In this presentation we’ll cover:

  • How mobile readership is impacting best practices
  • The elements to successful email you should adopt today
  • Subject line ideas that will get the email opened
  • How to leverage data to realize your potential

Ideation Session: Management Issues Facing Nonprofit Boards
April 30, 11:00AM

Join the DO MORE GOOD team and a subject matter expert on the last Friday of each month as we discuss a trending nonprofit topic. Bring your questions! This month, Mickey Desai of Nonprofit Snapshot will talk to us about the pertinent management issues facing nonprofit boards. Bring your questions! 


MAY 2021

Is Starting a Nonprofit Right for You?
Wednesday, May 5, 2021; 2:00–3:00 p.m. ET

Find out what it takes to create a successful, sustainable nonprofit. In this webinar, you’ll discover the free tools and resources that are available to nonprofit founders. You’ll also learn about the possible alternatives to starting a nonprofit that you may not have considered.

Upon completion of this course you should be able to:

  • Outline the steps required to start a nonprofit
  • Assess the alternatives to starting a nonprofit
  • Complete the nonprofit startup assessment tool to determine where you are in the startup process and identify the next steps you should take
  • Access additional resources to help you in your journey