Welcome to CORFA’s digest of free and low-cost webinars designed to help you build a strong nonprofit and Friends organization. We generally update the list weekly. If you have a webinar you’d like added, send us a note through our Contact page. Most listings are free unless specifically noted.

Looking for the recorded webinars sponsored by CORFA/NWRA? Please visit the Resource Center Webinar Category.


JANUARY 2022

Maximize Your Google Ad Grant in 5 Easy Steps
January 26, 11:00 AM

In this webinar, Judson Aulie from Click Nonprofit will show you how to get the most value out of your Google Ad Grant. Judson will also show you how to spend your entire $10K monthly budget and attract thousands of cause-minded visitors to your website each month. He’ll also explain the best way to get these new visitors to actually convert and become long-term donors and volunteers for your organization.


Peer to Peer Fundraising: Best practices on engaging your donors
January 26, 1:00 PM

This webinar will cover best practices on engaging with your donors. It’ll feature Gazala Uradnik from GFS Events and will share case studies you can apply to your own organization to raise more money for your cause.


Get More Out of Your Donor Management System
Thursday, January 27 | 11:00 AM Eastern

You have a donor management system, but how do you get the most out of it while maintaining it for optimal efficiency? It’s important to keep your data useful and clean, but how do you do that—and how do you take advantage of all the hidden gems that are in there to make your data truly work for you? 

Join us to learn about donor management software (DMS) best practices, including keeping your data tidy and trustworthy, enriching your understanding of your supporters and prospects, customizing your DMS, digging into your data, and when to consider a new DMS. 


Win Back Your Lapsed Donors
Jan 27th, 2022 – 1:00pm Eastern

Kari Trent Stageberg, MBA and Jackie Smith will equip you with easy, practical, and actionable steps to help you win back your lapsed donors, including learning how to identify, qualify, and communicate with them.


Examples & Blueprints to Sell Out Your Next Fundraising Event
January 27, 1:00 PM

This webinar will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. 


Think Like a Nonprofit, Act Like a Business
January 27, 3:30 PM

What can nonprofits learn from businesses? In this webinar, you’ll learn how to leverage business practices in your organization. It’ll cover the importance of strategic planning, donor relations, board engagement, and the importance of a concise mission and vision statement so you can make maximum impact.


FEBRUARY 2022

Microsoft Cloud Subscriptions for Your Nonprofit
Tue, Feb 1, 1:00 PM (EST)

The shift to the cloud empowers nonprofits to further optimize their technology, allowing them to better serve their communities. The migration to the cloud also reflects a larger, global trend to move IT infrastructure to a cloud-based model. In this webinar, we will discuss the following as well as answer any questions you may have:

  • What the cloud is, its benefits, and misconceptions about it
  • Microsoft’s cloud solutions from TechSoup
  • Deciding what solutions are right for you
  • How to obtain Microsoft cloud products for nonprofits

This webinar is best suited for those who would like to gain a better understanding about the cloud and learn about Microsoft cloud solutions available to eligible nonprofits.


Storytelling for Impact
February 1, 2022 | 3:00pm ET

From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.

Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.

Key Takeaways:

  • An analysis of the Hero’s Journey and other storytelling frameworks.
  • Tools to aid in the process of compiling and refining the most compelling stories.
  • Using social media story tools to build community and motivate action.
  • Exercises that your team can use in order to enhance and refine your storytelling process.

Conversations about Birding with Access Challenges
February 1, 6:00pm ET

Day Scott, whose affinity to birds is helping her navigate disabilities acquired from a traumatic brain injury.

Day (she/her) is a certified California and Wyoming naturalist, wildlife photographer, writer, and environmental educator. Her passion for ornithology has led to her work being featured on Discovery and BBC America, in addition to teaching a bird photography workshop at The Biggest Week in American Birding festival. 

Among other topics, Day will discuss:

  • The joy she finds in birding;
  • What everyday life and birding is like with a traumatic brain injury;
  • And what she needs from the birding community and birding locations to ensure access and feel welcomed and included.

All About Logos
Wednesday, February 2 | 2 PM ET

Logos play a central role in your visual identity. They serve as the hook to help your audience recognize and remember you. But they don’t always create the impact they should.

Maybe you have multiple logos for your organization’s different programs and initiatives—and struggle to make them work together. Perhaps you only have one logo—and you’re missing out on the potential to raise the profile of your hallmark program, event, campaign, fund, or special anniversary year. Or it could be time for a new logo, but communicating with your designer is a challenge.

Join us for All About Logos to get a fresh perspective on how to get your logos to work for you!

In this webinar, you’ll learn:

  • What makes a good logo
  • Opportunities for using logos throughout your organization
  • How to create a hierarchy among multiple logos
  • How to develop a creative brief to communicate your ideas to a designer

How to Create a Good Annual Report in the Digital Age
February 2, 2022 | 11:00am ET

Nonprofit annual report stress is real and can be overwhelming at times. Creating an annual impact or donor report that you KNOW is getting read can be easier than you think! Join us for tips and tricks to create an interactive digital report on this Nonprofit Hub webinar.

The nonprofit annual report is supporter-facing, providing more than basic financial information the IRS needs to ensure credibility. Traditionally, annual reports for nonprofits have taken the format of a book or multi-page paper report. Now, it’s becoming more and more popular for nonprofits to transition from the traditional paper report to a modern digital alternative.

The experienced team will show you how to save time and money while creating stunning digital reports for your nonprofit while adding interactive and engaging features to your annual report design like social media, video, creative storytelling, and more. You’ll learn best practices for annual report design from example nonprofit annual reports that are proven to be read and engaged with. You will walk away from this webinar with tangible skills to garner more donor interaction and fundraising dollars from your future annual reports!


How to Hire Nonprofit IT Support: Questions to Ask Vendors
February 2, 2022 | 4:00pm ET

“Managed services” can mean different things to different people, especially when you are just embarking on a quest to find an IT provider. To understand what you need, what a provider is offering – and whether they’ll be able to deliver – Community IT Innovators developed a list of basic questions to ask. These questions will help any nonprofit director, no matter what your IT experience and background, have confidence finding an IT Managed Services Provider (MSP). In our 25 years in serving the nonprofit IT community, we’ve heard lots of stories of IT support that didn’t work out. We used our experience to develop this list of 12 questions you can use to vet any managed service provider as you evaluate your needs and their services.


NCTC: The Devils Hole Pupfish: Survival, Extinction, and Environmental History in the US West
February 2, 3:00pm ET
Livestream at https://nctc.fws.gov/broadcasts.

Author and wildland firefighter Kevin Brown will present “The Devils Hole Pupfish: Survival, Extinction, and Environmental History in the US West”. The Devils Hole pupfish (Cyprinodon diabolis) is an endangered fish species confined to one small habitat east of Death Valley, in southern Nevada. Despite its small range and population size—which has never been more than a few hundred individuals—this species has been a frequent subject of scientific study since the early twentieth century. The Devils Hole pupfish also became one of the first controversial endangered species of the modern environmental era, with “Save the Pupfish” and “Kill the Pupfish” bumper stickers circulating around Nevada in the 1970s. Kevin Brown uses tools from environmental history to examine the pupfish’s past and explore what the species’ recent history can tell us about survival and extinction.


Fostering Community Through Inclusive Engagement Events
February 3 | 11:00am ET

When we keep inclusivity at the core of our processes in supporter engagement and fundraising, success will be inevitable.

Join us for a 30-minute conversation presented by Kilter, to hear more on ways nonprofits found recent success in cultivating relationships with supporters and accelerated fundraising goals through flexible and inclusive activity-based engagement events in a hybrid and remote world.


Board Chair / Executive Director Relationship: Build the Social Capital You Need to Become a Leading Pair
February 3, 1:00pm ET

The nature of the relationship between the leadership staff and the Board of Directors is the barometer for your nonprofit’s effectiveness to deliver on its mission and raise funds for your mission. The ideal environment in which your nonprofit can thrive will in large part be related to the nature of the relationship between the Board and Leadership staff.

This relationship is one of the most complex, often messy relationships on the planet! Communication skills are hampered by the often-awkward relationship between the board chair and executive director. It can be awkward because the Executive Director is often told they must educate their board on the board’s roles, especially when it comes to fundraising. However, and in fact, the board is in the legal position of “boss” to the Executive Director. In my 30+ years of involvement in the nonprofit world as both a board member and executive director I can attest to boards becoming defensive when being “educated” by their staff.

In this webinar you will learn:

  • A model of communication specifically designed for the Board Chair / Executive Director relationship
  • A sample set of Communication Guidelines for all internal communications
  • Learn why Fiduciary Duties have been translated into Board Roles & Responsibilities and what the Franciscan Friars of the 1400’s had to do with it!
  • How to “Call a Learning Circle” for board roles that does not thrust anyone into “educator role.”

Using Artificial Intelligence to Convert More One-Time Donors to Recurring Donors
Thursday, February 3, 2022 | 2:00pm ET

Are you interested in emerging technology? Is expanding your base of recurring donors on your 2022 bucket list? You’ll love this webinar! Join us on Thursday, February 3 from 2:00-3:00 p.m. EST to learn how Artificial Intelligence is changing the way nonprofits find and recruit sustaining donors.


Proven Tactics to Improve Your Event Marketing in 2022
February 8, 2022 | 1:00pm EST

Not every organization is going to have success using the same event marketing strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your specific event, and your specific organization.

This webinar will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all… How can I learn what worked and what to put more effort towards when marketing my next event?

Our session is designed to deliver specific tactics, clear how-tos, and real-life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful nonprofits to use as a blueprint. Topics include:

  • Specific tactics to add to your event marketing schedule (plus a schedule outline)
  • Necessary social media post elements to increase reach and conversions (plus a real-life example to use as a guide)
  • What to do if you don’t have a big email list or social media following
  • How to leverage your event partners, sponsors, and supports to reach a wider audience
  • How to track your efforts and use data to make smarter marketing decisions

Homepage to HeroPage: Telling Your Story to Create More Supporters
Tuesday, February 8, 2022 | 2:00 p.m. ET

Your website is the most powerful asset you have for engaging supporters online. Make the most of it! Join us to learn how to create a storytelling-based framework to engage more visitors on your homepage and turn them into supporters.


Be Found: The Secrets of SEO for Nonprofits
February 8 | 3:00pm ET

Everyone wants to be found. Your website is no exception, and SEO is its best friend.

In this session, learn from nonprofits who are experts at search engine optimization and driving traffic to their websites, plus review the SEO tools and techniques that maximize your findability. We’ll cover what SEO is and how it works, why search engines like Google matter and outline the six steps to mastering SEO:

  1. Keyword research
  2. Website optimization
  3. Link building
  4. Fresh content
  5. Landing pages
  6. Analytics

How to Build a Marketing Plan that Moves Your Nonprofit from Good to Growth
February 9 | 11:00 AM ET

Sending a few more emails or boosting a social post is not the way to build a marketing plan! There is no magic formula, however, there are techniques and truths to build a successful marketing plan. Marketing expert, Bill McKendry, knows how to help your nonprofit organization move from good to growth. An agency expert, Bill McKendry, has decades of experience helping nonprofit organizations to strategize and build successful marketing campaigns in addition to annual plans.

Session attendees can expect to learn: 

  • What’s the difference between strategy and tactic, and why that makes a difference
  • 5 common planning mistakes and how to avoid them
  • How to best align your marketing and fundraising strategy and goals

How to Recruit More P2P Fundraisers with Marketing & Design
Wednesday, February 9 | 2:00 p.m. EST

How do you get people to sign up for your peer-to-peer event? First, you create a great marketing campaign that inspires them and makes them want to get involved. Then, you design a great registration and onboarding process that makes it easy for them to sign up and start fundraising.


Demystifying the Insurance Buying Process
February 10, 2022 | 2 p.m. ET

What happens when a potential board member requests board coverage? Or the venue for your nonprofit’s annual fundraising dinner requires a certificate of insurance? Does the grant that your organization just received require your nonprofit to have coverage?

This webinar clarifies and educates nonprofits on the basics:

  • Roles & responsibilities
  • Coverage overview
  • Marketplace trends
  • Steps to take

Managing Cash Flow
February 16, 1:00pm ET

While standard nonprofit financial reports – the budget, income statement, and balance sheet – provide important management information, these statements alone do not tell whether there is enough cash on hand to pay for an unexpected expense, to take on a new opportunity, or even to cover payroll next month. This webinar will help you anticipate and prepare for the ebb and flow of cash coming in and going out of your organization and identify ways to avoid and manage cash flow challenges.


Create A Nonprofit Marketing Plan + Grow Your Nonprofit In 2022

WHEN: Wednesday, February 16 @ 1 PM EST

Looking to chart a path forward to successfully and predictably grow your nonprofit in 2022?

You need a strong marketing plan to lead the way.

While no one knows exactly what 2022 is going to bring, having a strong plan in place will help you effectively navigate the changing landscape. This way, you can ensure your nonprofit successfully scales impact – no matter the circumstances.

Join us for a free webinar, “How To Create A 2022 Nonprofit Marketing Plan” to learn everything you need to set your nonprofit up to grow in 2022! As a bonus, you’ll also receive a downloadable template to help you easily craft your nonprofit marketing plan.

During the hour-long webinar, you’ll learn:

– How to set good marketing goals that will set the stage for your nonprofit growth
– 2022 nonprofit marketing trends to help guide your strategic marketing approach
– A practical walkthrough of how you can craft a successful marketing plan for 2022


8-Bit Fundraising: Simple Ways to Keep Your Fundraising Basic & Awesome
February 16 @ 2:00 pm

It just seems to be a perfect fit that we use everything we learned playing old-school Nintendo Games to the world of philanthropy to help plan your 2022 goals, events and donor relationships, right!? In this FREE 30 minute webinar – we’ll walk through 8 ways to keep your fundraising plans simple and help you stave off the temptation to overcomplicate and clutter your brain with tasks and to dos that won’t help move the needle forward when it comes to soliciting your supporters for critical revenue to your organization!


Tools Every Nonprofit Needs to Simplify Their Life
February 17 | 2:30 pm ET

The best tools breathe life into your nonprofit’s online presence. The question is which ones do you really need? Evernote? DropBox? Google Alerts? There’s so much coming at you, it can feel like you’re drinking through a firehose. In this session, we’ll introduce you to the tools you need to build an effective online presence.

Find out:

  • Which social media platforms you should care about.
  • 5 online tools to help you master your online presence.
  • Social listening tools that really work.
  • Engagement tools to simplify your life.
  • How to curate your web content in less than 15 minutes per day.

Planned Giving – What Are You Scared Of?
February 21, 2022 | 11:00am ET

Imagine meeting with your donor, and they say, “I have a meeting with my estate planner next week, is there anything I should mention?” Lucky you! This is your entry to a planned giving conversation…are you ready? Many fundraisers think planned giving is complex and scary, but now is the time to brush up on planned giving types, recognize opportunities with your donor, and strategize to include planned giving in regular donor communications.


Shatter Fundraising Records with Your Next Virtual Event
February 22. 11:00am PST

Virtual events can be extremely effective and great sources of donations, but many nonprofits don’t know how to do them effectively. In this webinar, you’ll learn how to build community with connection-based activities that let your supporters get to know each other by donating to your cause. You’ll come away with actionable ideas to improve your organization’s fundraising results by adding radical interactivity to virtual events.


Creating a DEI Strategy
February 24 | 12:00pm ET​

Having a clearly defined Diversity, Equity, and Inclusion strategy can benefit the growth and sustainability of a business. A robust D.E.I strategy can help prioritize efforts, align stakeholders, properly allocate resources, and create a shared vision and investment within the organization. In this workshop participants will learn about the key phases and components of a D.E.I strategy and leave with tools to help them create a strong and sustainable D.E.I strategy.


How to Create Personas for Your Digital Communications
February 24, 10:00am PST

Understand what a persona is, why it’s important to see through the lens of your audiences, and how to build useful and actionable personas to build more meaningful messaging and communications.


MARCH 2022

What on Earth Should Our Nonprofit Do for Our Next Fundraising Event?
March 1, 2022 | 1pm EST

Virtual events have skyrocketed to the mainstream in the last couple of months, and thanks to their many benefits they offer for fundraisers and supporters alike, they’re here to stay. The online format is ideal for nonprofits seeking to expand their reach and open access to a wider audience of supporters.

But how do you decide if you should host a virtual, in-person, or hybrid event?

In this webinar, we will dive into what’s working with in-person, virtual, and hybrid events and auctions so you can make the right choice for your organization. We will:

  • See new survey data on what small nonprofits believe will be the future of events
  • Learn what nonprofits are doing right now to keep donors and prospects engaged while staying safe
  • Review best practices for leveraging new events and auctions-related fundraising technology

Tools and Techniques for Hosting Successful Virtual Events
Friday, March 10, 2022 | 11:00 AM Eastern

Virtual events have become a new normal during the pandemic, and while in-person events are starting to come back, virtual events have increased access to programming for many people. This webinar will talk you through tools and techniques for hosting successful virtual events of many types, including fundraising events, conferences, training, and fairs (like job fairs or events that have virtual booths). 

How to be a Great Board Chair
March 23, 1:00pm ET

The board chair is the highest officer of the nonprofit board of directors. This webinar prepares the board chair for governance and leadership responsibilities. We’ll cover how to design effective board meetings, attend to board development, partner with the CEO/ED, and lead as an ambassador for the organization.


Online Fundraising Made Easy for New and Small Nonprofits
March 30, 2022 1:00 EST

Raising money online is harder than it looks. So many other nonprofits post on Facebook and money seems to pour in. The truth is that it’s not easy for them either – there’s strategy and planning and skill that goes into successful online fundraising. If your nonprofit is new or if your old ways no longer work, it’s time for some proven, new ideas to help you raise the money you need.

In this webinar, you’ll learn why people give and how to create a simple, clear, heart-tugging Ask that leads to donations, every time. You’ll learn about the invisible relationship account you have with each donor and what to do to keep a positive balance so you don’t lose donors. You’ll see examples of successful online fundraisers and Asks to inspire your next appeal. Once you know how to Ask, when to Ask, and what to do when you’re not Asking, fundraising gets easier.