Welcome to CORFA’s digest of free and low-cost webinars designed to help you build a strong nonprofit and Friends organization. We generally update the list weekly. If you have a webinar you’d like added, send us a note through our Contact page. Most listings are free unless specifically noted.


JANUARY 2021

Nonprofit Mailers Face Unprecedented Challenges: What Does the End of the PRC’s Ten-Year Review Mean?
January 19, 12:30 PM ET

Since 2006, most types of mail sent by nonprofit organizations have been protected against above-inflation annual price increases.  That has now changed.

On November 30, 2020, the Postal Regulatory Commission published final rules concluding its so-called ten-year review that will allow the Postal Service to raise prices on mail by more than the rate of inflation – likely by a lot more.

The impact of these rules on nonprofits that rely on the mail to spread mission awareness, raise funds, circulate magazines and newsletters, and communicate with members may be disastrous.  

Venable’s Eric Berman will be joined by Stephen Kearney, the executive director of the Alliance of Nonprofit Mailers, to explain the PRC’s ten-year review, what the PRC’s final order means, how nonprofits can prepare for the storm, and what the industry is doing to fight back. 


Are We There Yet? The Journey To a Major Gift
January 19, 1:00PM

The clock is ticking! Gift officers and gift officer managers are challenged to use metrics (science) to drive results related to relationship building (art).  How many contacts does it take to secure a visit now? How might you improve? 

This session will provide data-driven insights to improve the time to a donors first major gift and help your organization achieve fundraising goals with efficiency!


Multi-Channel Donor Communications: What You Can Learn from 119 Nonprofits
January 20, 11:00 AM EST

Multi-channel communication is proven to increase donor value and revenue, but the challenge is knowing what channels to use, how to use them, and when to communicate. In this session, you’ll see how 119 nonprofits are using the phone, text, email, and mail to communicate to their new online and offline donors as well as some tips and ideas to optimize your communications as well.


Top Fundraising Trends to Capitalize on in 2021
January 20, 2:00 – 3:30 PM ET

Each year, Classy announces fundraising trends to look out for in the coming year, but unforeseen events and variables in 2020 made predicting this year’s trends, without a doubt, the most difficult yet. 

While the future remains uncertain, Classy is uncovering its predictions for 2021 (and very likely, beyond.) During this webinar, you’ll walk away with insight into key fundraising themes that have arisen and how you can capitalize on them in 2021.


Writing Accurate and Useful Volunteer Position Descriptions
January 20, 2:00PM

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. 

This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. 

Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. 

  • What should go into a good position description.
  • Why should you have a position description for all of your volunteer opportunities
  • How can a position description help you recruit and train volunteers?

Website & Email Marketing Best Practices for Nonprofits
January 21, 1 PM ET
Fee: $20.00

This is the first of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits. Those who attend all three webinars will earn of Certificate of Completion from Nonprofit Tech for Good.

Please Note: This webinar was last presented on September 16. If you would prefer to watch the recording from September 16 and receive the notes rather than wait until January 20 – please email Heather Mansfield to make the request. You will then be sent an invoice for $20. Once paid, you will be given access to the recording and the notes.


Turn Your Website Into a Membership Growth Engine
January 21, 2:00PM

Is your membership website an engine that brings in new members while you sleep? If not, I’ll show you how anyone with no tech experience can use membership management software to turn their website into a new member recruiter — in just an afternoon.

In this free 45-minute webinar, you’ll learn:

  • 3 website changes that will start attracting new members right away
  • How to get anyone on your board to easily make updates by themselves (even if they don’t have any tech experience)
  • The top website features our most successful clients use to drive membership

Storytelling for Impact: Helping Donors Understand the Value of their Dollar
January 21, 2:00PM

If you want your donors to give more than once, you have to turn them into investors in—and not merely supporters of—your mission.

Donors want to feel the impact of their gift. They want to see the concrete outcomes of their dollars. And they crave evidence that your organization is using their gift to make the world a better, fairer, safer, happier place.

Storytelling compels your donors to stay engaged—and to donate again. But how do you tell a story that cuts through the noise? How do you transform data into real, specific, human stories?

In this lively, example-filled session, we’ll examine how best to find, tell, and share your organization’s stories. Showcase your impact in both humble and grand ways, with a special focus on online communication.

By the end of this session, you will be able to:

  • Describe why stories are so much more effective than other forms of marketing
  • Identify stories within your organization
  • Write stories that are actually consumed

Advocacy 201: Building an Engaging Campaign
Friday, January 22 | 2:00pm ET

During this interactive session, you’ll learn the best practices in devising a campaign strategy that centers your members and donors, leverages your resources, and maximizes your organization’s strengths. Each participant will receive a campaign planning template that will help ensure legislative success.

This workshop is geared towards advocacy professionals who have attended an Advocacy Basics workshop or have at least 5 years of experience.


STRENGTHENING YOUR BOARD OF DIRECTOR’S CAPACITY
January 26 | 2:00pm ET

This webinar will focus on how to strengthen the capacity of nonprofit board of directors. Dr. Browning will cover the importance of a board member recruitment matrix, board job descriptions, using SWOCs for making board member assignments and delegating to subcommittees, warning signs for boards on CPR, and how to create a committed and productive governing board. This webinar will equip you with knowledge and resources to successfully open up your future fundraising strategy to a larger demographic. 

During the webinar you will learn:

  • Increased ability to understand why boards can be dysfunctional  
  • Increased awareness of how to fix a board that has flatlined   
  • Increased understanding of the Executive Director’s role in the boards composition and organizational capacity building

Tiny But Mighty: Maximizing Efficiency On Smaller Event Production Teams
January 26, 11:00AM

With the pandemic shrinking event attendance, cutting back budgets, and reducing event team sizes, it’s more important than ever to operate efficiently with the resources we DO have. We’ll cover topics around the theme of internal communication, including team structure, task management, and run-of-show construction. This workshop is best for teams of 2-10 members that are looking to pivot faster and more effectively in a world of more virtual events.


Online Fundraising Compliance: How to Stay Compliant While Building Trust and Increasing Giving
January 26, 1:00PM

Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. But along with wider support, online fundraising brings increased fundraising registration and reporting requirements. It also brings greater scrutiny by prospective donors, grantmakers and sponsors. Today, potential mission partners have abundant giving opportunities, and trust matters.

Trust is key to success in online fundraising. Demonstrating commitment to compliance and responsible governance can help solidify your status as a well-run organization with a mission worthy of support. Learn about charitable solicitation registration and reporting, licensing for special fundraising activities, and the positive impact of compliance.

Join this webinar to learn best practices and insightful strategies to help you use compliance to drive digital fundraising success, including:

  • Which online fundraising activities trigger fundraising registration obligations and what ongoing reports are required
  • How to develop digital campaign messaging that builds public trust while meeting the various state fundraising disclosure requirements
  • What ongoing resources you’ll need in order to register, renew and report in multiple states

Nonprofit Boot Camp, Part 3: Financial Basics
January 26, 2 PM EST

Perfect for current and future leaders of both nonprofits and land management agencies, this three-part boot camp will look at best practices for important management and operations functions of nonprofit organizations as well as those practices that fit into building your public lands partnerships.

During this section, we’ll look at the financial basics necessary to run a nonprofit organization—the benefits of being a nonprofit, the requisite forms to file, and the best practices to sustain your organization well into the future. We’ll clarify who needs to know what (EDs, staff, board) and include new information on the recent financial statement and tax changes.

FREE for PLA 2021 registrants, PLA Members and PLA Corporate Partners
$25 for NonMembers and Government Agency Staff


How to Fix Your Productivity to Amp Up Your Results
January 27, 1:00PM

Join master trainer, Chad Barger, for a fast-paced session filled with tips (hacks) for busy professionals to get more done, by working smarter, not harder.  This presentation focuses not on what we do, but how we do it.  Tips are provided to help professionals better manage email, meetings, their energy level, distractions, self care, to do lists and work life balance (but we prefer the term work life harmony).  Attendees leave the session with practical tips that they can immediately implement to make their days more productive and therefore amp up their results.


Managing Cash Flow
January 27, 1:00PM

While standard nonprofit financial reports – the budget, income statement, and balance sheet – provide important management information, these statements alone do not tell whether there is enough cash on hand to pay for an unexpected expense, to take on a new opportunity, or even to cover payroll next month. This webinar will help you anticipate and prepare for the ebb and flow of cash coming in and going out of your organization and identify ways to avoid and manage cash flow challenges.


Nonprofit Leadership Transitions
January 28, 1:00PM

Leadership transitions are an inevitable part of every nonprofit’s life cycle. While these transitions can be daunting and often carry an emotional weight, the leadership transition and development process can benefit both the people involved and the organization. Transitioning from one nonprofit leader to another is an opportunity for investing in your overall organizational strategy and growth. Leadership transition is a time-bound, four-phase transition from one leader to another. Join us to learn about preparing for an upcoming leadership change, setting yourself up for a successful search process, and onboarding your new leader for short-term and long-term success.


Introduction to Proposal Writing
January 28, 2:00PM

Are you new to proposal writing or want a quick refresher? If so, you don’t want to miss one of our most popular classes!

This class will provide you with an overview of how to write a standard project proposal to a foundation. It will include:

  • The basic elements of a proposal
  • The “do’s” and “don’ts” of writing and submitting a proposal
  • How to follow up whether the answer is yes or no
  • 30-minute hands-on exercise to develop a proposal outline (in-person classes only)

Boards and Asking Styles: A Roadmap to Success
January 28, 3:00PM

Every board has a distinct personality made up of all the members’ personalities. In today’s times it’s more important than ever for your board to be the strongest it can be, and understanding your board’s individual and collective personalities is key to building that strength.

Join Brian Saber to learn how to use his iconic Asking Styles to improve your board’s governance and ability to fundraise. Learn the personality of your board and how it is impacting board meetings (especially today’s virtual ones), leadership, strategic planning and fundraising. Understanding your board members’ Styles will make your board stronger in every way.

Brian will also share two simple exercises you can run with your board at its next meeting.

Learning Objectives:

  • Better understand your board’s dynamics so you can improve how it functions and works as a team.
  • Understand how various leadership styles impact how your board is run.
  • Understand how the profile of your board impacts how it goes about strategic planning.

GOOGLE TAG MANAGER
January 28, 2-2:30pm ET

What is Google Tag Manager and how does it work?

Google Analytics provides you with a massive amount of important information and insight about your website and how users interact with it, but it does have limitations.  Coupling Google Analytics with proper use of Google Tag Manager gives you access to even more data.  Though some consider Google Tag Manager (GTM) easy to use, it requires training to take advantage of the data it provides and to ensure the data it collects is correct and useful.

This webinar will show you how to set up your Google Tag Manager account, review how it interacts with Google Analytics, how to install pixels, and more.


Mastering Virtual Meetings, Webinars, and Remote Workshops
January 28, 9-10:30 am ET

Nearly one year into the pandemic, remote work has become the norm. So why aren’t our online meetings and webinars more engaging and effective? How can we take better advantage of virtual meeting and training platforms to create real involvement?

Join us as we discuss:

  • Designing better online engagement
  • Tools and techniques for facilitating remote meetings via Zoom and other platforms
  • Why webinars fail — and how to fix them
  • Honoring different learning styles
  • How to facilitate hybrid meetings with both remote and in-the-room participants
  • This is an interactive webinar, so please come prepared to participate.

This one is sponsored by the Vermont Department of Health, it’s open to everyone … and it’s FREE.


FEBRUARY 2021

How to Appreciate and Honor your Board
ON DEMAND recording, view anytime!

So many of our board members have stepped up for mission making this year whether with their time, talents, or treasure. Join me to consider new and creative ways to celebrate them and in turn, energize them and their support into the new year.

Plus, a few tips on how to shift your board meeting structures in 2021 to celebrate them and your donors more often – resulting in new, inspired giving!


How to Host a Virtual Fundraising Event: A Step-by-Step Guide for Nonprofits
February 9 | 1:00 PM ET

With the right strategies and tools, virtual fundraisers have proven to rival even the best in-person fundraising events in terms of revenue, reach and donor engagement. Whether a virtual gala, run/walk, golf tournament, interactive contest or other virtual fundraiser, you can connect with donors and inspire giving. All you need are some great ideas and a solid plan.

Join this free, LIVE webinar where we will take you through the planning process, from concept to execution, for a virtual fundraising event. We’ll share insider tools, technical set up options, and key communication strategies to increase reach and giving before, during and after your virtual event. What you’ll learn:

  • Communication strategies to launch and effectively promote your virtual fundraising event
  • Technology you’ll need to broadcast videos, livestream or both
  • Online tools that encourage giving and engagement before, during, and after your event
  • Lessons learned on how to manage and execute successful virtual events

Personas and User Journey Maps
February 10 | 12:00pm ET

Personas and journey maps are strategic concepts that many marketers include in their strategic plans. And yet, when we really examine what marketers use in their daily work, these critical strategic tools are often quickly abandoned when the pressure of producing more obviously measurable content wins out in the battle for their precious time. In this webinar, we’ll explore techniques that will help any marketer keep these best practices alive and well in their strategy. 

  • How to create and introduce personas and journey maps that make sense to marketers and non-marketers alike.
  • Tips for updating each tool on a regular basis, ensuring the content remains relevant.
  • Metrics associated with personas and journey maps that can help you leverage them as measurement tools as well as strategic resources.

Participants will also receive guides for creating personas and journey maps to help them get started after the webinar in creating their own materials.

Publication Development Series, Part 3: The Ingredients of Successful Publication Development
Feb 25, 2021 from 2:00 PM to 3:00 PM (ET)

Looking to create a publication or product to support your public lands partner? Let the Creative Team from Great Smoky Mountains Association walk you through the process. Learn the stages of project development that will help teams tackle anything they decide to publish—whether the final product is in printed from or produced online. By studying three publications—a calendar, a park newspaper, and a virtual magazine—participants will learn tips to apply to any publishing challenge.

Cost:
FREE for PLA Members and Corporate Partners
$25 for NonMembers and Government Agency Staff