The Giving Tuesday organization has announced #GivingTuesdayNow, a global day of giving and unity set to take place on May 5, 2020, as an emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Communities are being encouraged to act on behalf of first responders, as well as the world’s other – often forgotten – frontline workers: the nonprofits and community organizations that feed, house, educate, and nurture neighbors impacted by the global pandemic.
As you likely realize, many nonprofits are currently in dire financial straits with needs that may jeopardize their ability to survive, much less serve those who most need their help. So, unless your Friends organization can describe a compelling need, this may not be the optimal time to launch a fundraising effort or even do heavy promotion in preparation for May 5. However, since Giving Tuesday will draw donor attention worldwide, you may want to be prepared with a message of support and even, as appropriate, invite your supporters to visit their nearby national wildlife refuge or park for quality time in nature—while “social distancing,” of course. You may also want to express your gratitude to supporters for their financial gifts and volunteer time since normal activities will resume at some point, and when the time comes, Friends want to be prepared to support their USFWS partners with event and project funding as in the past. .
Here are some ways you can help:
- Give again to causes you love.
- Learn about and support nonprofits and schools that are stepping up to help support those whose lives are affected by this crisis.
- Search for your favorite causes or find a new one to get to know.
- Help your local partners who are more directly involved with COVID 19 response to publicize their need and encourage your members and supporters to help however they can on Giving Tuesday, May 5, 2020.
- Find out whether other virtual fundraising events may be planned in your state. For example, in Minnesota, #GiveAtHomeMN, a virtual fundraising event by GiveMN.org, will be taking place May 1 – 8 for nonprofits and schools across the state. All registered Minnesota nonprofits receive a free online giving page at GiveMN.org, and a fee rebate will be in effect through May 31.