Training

 


DECEMBER


Where Do I Go From Here? Engage Volunteers in New Ways
December 4, 2019 | 2:00pm ET

How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.

What You’ll Learn: 
  • How to advance your volunteers’ interest in your organization. 
  • Transition great volunteers into leaders.

Introduction to Proposal Writing
December 4, 2:00PM

Are you new to proposal writing or want a quick refresher? If so, you don’t want to miss one of our most popular classes!

This class will provide you with an overview of how to write a standard project proposal to a foundation. 

It will include:

  • The basic elements of a proposal

  • The “do’s” and “don’ts” of writing and submitting a proposal

  • How to follow up whether the answer is yes or no

  • 30-minute hands-on exercise to develop a proposal outline (in-person classes only)


Board Governance and Board Fundraising: Start Out Right…or Catch Up Fast with Brian Saber
December 4, 2019 | 3:00PM ET

Board governance and board fundraising are completely intertwined. One doesn’t happen without the other.  

Most organizations start with a “founder’s” board and evolve, over time, to a “governing” or “sustaining” board.  As the organization grows and the board evolves, so does the board’s fundraising role, and this often causes bumps in the road.

At every stage of your organization’s development, there are steps to take to support the board in doing the best fundraising.  The earlier you take these steps the smoother the transition will be and the more your board will fundraise.

You’ll learn:

  • How and why boards evolve, and the impact on fundraising

  • How to ensure that your governance supports strategic board-assisted fundraising

  • The top three ways to assure your board becomes a fundraising board


So Many Generations, So Little Time!
December 05, 2019 | 1:00pm ET

Did you know that, for the first time, there are five generations in the workforce? Think about it, that means there are also five generations of staff and donors with whom your nonprofit is interfacing.
 
In this webinar, you’ll  learn about what makes each generation tick and how you can connect in ways that THEY seek. 
 
Participants will discover that common beliefs about fundraising are deeply damaging to relationships with donors and ultimately their fundraising bottom line.
 
Learning objectives:
  • Name the five different generations of employees/donors and one stereotype particular to each one.
  • Identify one special, positive characteristic of each generation.
  • Learn one tip and one technique for collaborating with employees or donors from different generations.

The Benefits of Launching Your New Venture with a Fiscal Sponsor
Thursday, December 5, 2019; 2:00-3:30 pm ET

Starting a new social venture can be overwhelming. Many folks tend to jump straight into the process of creating a new 501c3 nonprofit organization and overlook fiscal sponsorship as an option. This live, online training will discuss the difference between a 501c3 nonprofit and a fiscally-sponsored project to help you determine if fiscal sponsorship may be a fit for you. We will also take a deep dive into some different models of fiscal sponsorship, how to find the right sponsor, share what fiscal sponsors are looking for in a potential partner and what the standard application process entails. Join us to get a head start on planning your project, growing your funding stream, and building your advisory board.

Outcomes:

Upon completion of this digital classroom, you should be able to:

  • Determine if fiscal sponsorship is a viable option for your project
  • Compare the benefits of fiscal sponsorship with those of starting a 501c3 nonprofit organization
  • Articulate what a fiscal sponsor is looking for in a potential partner
  • Research and find potential fiscal sponsors for your project

Citywide Volunteer Engagement – Why, How, and Where to Begin
December 5, 2019 | 2:00PM ET

Engaging volunteers is a powerful strategy to strengthen communities. Yet, many city staff and residents encounter challenges when seeking leadership support for citywide engagement strategies, plus they lack convincing case studies from other cities. In this webinar, be introduced to research and pathways to help you build a case and support for citywide volunteer engagement, Then, through a panel of peers from cities that have successfully instituted citywide engagement strategies, gain advice and ask questions of these professionals from such cities as Flint, MI, Fort Collins, CO, Plano, TX, and New York City.

Participants will also have access to a new free and downloadable Citywide Volunteer Engagement Guide.

Who Should Attend:

  • Volunteer Engagement Leaders

  • City Volunteer Coordinators

  • Community Based Organization Staff


Events in a Digital Age: How to Maximize Offline Events in an Online World
December 5, 2019 | 2:30PM ET

Events like galas, walks and auctions are critical to the fundraising (and friend-raising) strategies for most nonprofits. Want your next one to be a hit? Give it digital legs. With the vast number of online tools available, you can streamline everything from event registration to email marketing to social media, ensuring you capture your audience right where they are: online. Join us to learn how to plan your next event with digital in mind from day one, including: 

  • The importance of integrating digital into your event. 

  • 3 key goals to help you measure success. 

  • 5 digital must-haves to keep your event running smoothly.


How to Avoid Fundraising’s Quiet Killer: Donor Attrition
December 10, 2019 | 11:00AM ET

In this session, Jay will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors. Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.

  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.

  • Why donors leave and what to do about it.

  • 6 key drivers that can double the lifetime value of your donors.

  • Methods for creating repeat donors.


Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit
December 10, 2019 | 1:00pm ET

What software tools and services are available to nonprofits at low or no cost that are worth using? How do you judge when a tool really is low cost, as opposed to one that will end up costing you time and effort? We’ll walk through the latest free and low-cost toos, software and services that are worth knowing about.


How to Use Behavioral Economics to Build a Successful Monthly Giving Program
December 10, 2019 | 1:00pm ET

Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.

However, the psychological factors that govern whether a donor will opt into a monthly giving program are still not well understood. Our understanding of giving habits is based primarily upon the intuitions of fundraisers based on what they think works well, rather than what they know works well. What if there was a better way?

Through the lens of behavioral economics, this webinar will examine the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make your monthly donor program more efficient and effective. We’ll dig into the emotional, social, and cognitive mechanisms that drive people to opt into a monthly giving program, highlighting the most intriguing, surprising, and enlightening experimental studies and research on donor engagement and behavior. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level.


Social Media 101 for Nonprofits with Adobe Spark
December 10, 2019 | 2:00pm ET

In the ever-changing world of social media, navigating online marketing for your nonprofit can feel like a daunting task, but it doesn’t have to. Join us for a crash course in social media marketing with the team from Adobe Spark. Learn how to create a cost-effective and engaging social strategy that is sure to increase visibility and impact. We will cover the following:

  • Learn to create beautifully branded content (no design skills required), including eye-catching social campaigns, colorful annual reports, flyers, and much more.
  • Learn design theory basics, including pro tips for applying type and color to your content.
  • Curate a feed that feels authentic and consistent with your brand.
  • Discover the power of hashtags, learn how to maximize impact with the right copy, learn what to share across social platforms, and much more!

Google Ad Grants 101
December 11, 2019 | 1:00PM ET

Have you heard of Google’s Ad Grant program, where they give $10,000 a month in free advertising to nonprofits?

Join us for a crash course on how Google Ad Grants can benefit your nonprofit by bringing thousands of new visitors to your website every month.

Presenter Jason Jensen will also cover how to get started, how to use it successfully, and how to choose a grants management agency.

If you attend, you’ll learn:

  • What Google Ad Grants is

  • How Google Ads works

  • Real examples of how other nonprofits used it effectively

  • The costs and benefits of management services vs. DIY

  • Our recommended grants management agency


Engaging Pro Bono and Skills-Based Volunteers
December 11, 2019 | 2:00pm ET

Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you’re thinking about adding skilled volunteers to your program, or if you’ve just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

What You’ll Learn: 
  • How to design successful skills-based volunteer projects
  • Strategies for managing skills-based volunteers

How to Captivate and Engage Constituents with Your Website
December 11, 2:30PM

Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and mission statement? In this session, we will share more than a decade of focus group research that reveals:

  • The 5 elements of an engaging website.

  • The one thing every nonprofit should be thinking about, but isn’t.

  • Real-world examples of nonprofit organizations that have mastered their online presence.


Last Minute Strategies to Boost Year-End Giving
December 11, 2:00PM

Whether you’re just getting started with a year-end campaign or you’re far-along in the planning of it, our live webinar, Last Minute Strategies to Boost Year-End Giving will bring you the best, most effective tools for amplifying your mission in the last weeks of 2019.

Our fundraising experts will be sharing the seven ways you can quickly focus and optimize your Year-End Giving efforts, the essentials for a successful campaign and how to create a thank you email that inspires long-term loyalty and giving.

What You’ll Learn: 

  • 7 easy-to-use strategies to quickly optimize your campaign

  • Last minute communication plans that deliver big results

  • How your ‘thank you’ emails can significantly boost giving

  • Building a bond with donors that encourages future support


Free Nonprofit Webinar: How to Recruit and Manage Amazing Event Committees
December 11, 2019 | 3:00pm ET

It’s a fact – committees can help with almost every aspect of fundraising events, including getting auction donations, soliciting sponsorships and selling tickets. What’s not to love about a group of volunteers working as a team to make sure your organization’s event is profitable!?!

This free 60-minute webinar will take you through the process of identifying candidates for your chair position, discuss how to recruit committee members, and show you how to effectively manage your team and maximize the resources they bring to your event.


Measuring Success: How to Strategically Assess Your Program
December 12, 2019 | 2:00 pm ET

Your volunteer engagement program can be measured by more than just the hours a volunteer gives your organization. What other kinds of information should you keep track of, and how do you know if you’re doing a good job with your volunteer engagement program? This webinar will help you think through both the quantitative and qualitative information you can use to evaluate your program.

What You’ll Learn: 
  • What are the criteria for success for your volunteer program?
  • How can you work with others to create a culture of measurement for volunteer engagement? 

Drive Engagement Using Ancient Myth, Social Media and User Generated Video
December 12, 2019 | 2:00pm ET

In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern – The Hero’s Journey. Today, The Hero’s Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective fundraising and communications. Join Michael Hoffman, founder of See3, a digital marketing agency based in Chicago, and the CEO of Gather Voices, a technology start-up. 
 
In this session you will learn:
  • Where technology is going and why it matters for your organization. 
  • What is the Hero’s Journey and how it applies to companies, products, brands, and nonprofit fundraising and engagement.
  • How video content is dominating the online landscape and how that changes your strategy.
  • How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.

Raise Your Giving Season Potential with Major Gifts
Thursday, December 12, 2019; 2:00-3:30 pm ET

A large proportion of charitable donations are made in the last few months of the year. That’s why it’s commonly called the Giving Season. During this live, online training, campaign expert, William (Bill) Mountcastle, will walk you through the strategic process of reaching, engaging, and following up with high-capacity, major gift donors and prospects during the end-of-year giving season. This training will describe giving season strategies, highlight practical examples, go through the key role of a major gifts officer at year-end, and much more.

Outcomes:

Upon completion of this live, online training, you should be able to:

  • Describe how the year-end Giving Season can (and should) inspire major gifts
  • Apply strategies for paying special attention at year-end to your top-tier philanthropists
  • Plan a successful year-end approach to your big givers
  • Apply practical approaches for maximizing your revenue from year end major gifts 

Get Your Board to Help You Fundraise—Even if They Don’t Wanna!
December 12, 3:00PM

Are you a nonprofit trying to fundraise? You have a board—and believe it or not, your board should function as a fundraising machine. If it runs more like a college clunker than a luxury sedan, this webinar’s for you.

Join Kelly in this fundraising webinar to:

  • Assess your board’s fundraising personality.

  • Motivate your board members to fundraise.

  • Set goals and kick off campaigns.

  • Create individual plans they’ll rock.

  • Track without nagging.

  • Use goal attainment as board engagement


Motivate Monday with Pamela Grow
Monday, December 16, 2019 | 1:00pm ET

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU. Join us every Monday to:

  • Share your wins
  • Learn from a special guest
  • Close out with a Q&A session

3 Ways Starting a Podcast Can Help Your Nonprofit Grow
December 17, 2:00PM

You’ve likely heard of podcasts or have a few of your own that you subscribe to. But how are nonprofits using podcasts? Podcasts aren’t just about growing an audience, they serve many other purposes. 

In this talk, we will discuss:

  • How starting a podcast is a surprising way to create deep content

  • How to use podcasting to connect with dedicated supporters and meet new audiences

  • How you can get your podcast started and what resources you will need 


The Power of Blogging & Thought Leadership for Nonprofits
December 18, 2019 | 11:00AM ET

Most nonprofits that have tried to blog have failed miserably. In this session, we will share the collective wisdom we’ve gleaned from dozens of nonprofit organizations that have stumbled upon the magic formula for becoming thought leaders in their community.

Join us to discover:

  • 3 keys to becoming a thought leader.

  • Who should blog? It’s not who you’d expect.

  • 7 components of the best nonprofit blogs.

  • Tips to optimize your blog’s effectiveness.

  • 4 ways to promote your blog.

  • Tips for measuring your blog’s performance.


Developing Effective Dashboards and Key Performance Indicators
December 18, 2019 | 11:30AM ET

Do you have a dashboard and know what your key performance indicators (KPI’s) are for your organization?  Please bring your questions so we can have a candid conversation regarding dashboards and KPI’s.

We will cover the critical aspects of Effective Dashboards and Key Performance Indicators including:

Nonprofits are complex organizations that are built around mission and outcomes, which must be supported by the right revenue and expense models.

Dashboards are one way to simply communicate and give an overview of the organization by using a graphical summary of important information. It is an easy way for decision-makers to see where and whether the organization is on the planned financial path, and additionally can be used with funders and stakeholders to transparently show progress towards desired goals.

But a dashboard without metrics is useless to the organization, it is important to develop the associated metrics and constantly review to ensure you are measuring success for the organization.

A properly designed dashboard allows a nonprofit to monitor its effectiveness as evidenced by the financial health along with the impact of the programs and services provided.  Board and staff should develop strategy and goals to create dashboards with focused conversation and collaboration.

When you select the dashboard elements, you should understand the data you will track and how that data will influence decision making.  Questions to ask include: Are the metrics for the organization or function? Is the tool for the board, staff, or funders?


Where Does Governance Stop and Management Begin?
December 18, 12:00PM

A nonprofit’s board and the staff need to be collaborative partners in order to achieve the mission of the organization. However, there are times where roles and responsibilities become blurred. Join us as we clarify where governance stops and management begins.

Thursday, December 19th at 1pm ET

With 2020 on the horizon, many nonprofits are wondering: how can I acquire new donors to start off the year successfully? Building a network of donors that are inspired by your nonprofit’s story can be challenging, but Network for Good is here to offer you tips and tricks to maximize new donor acquisition!
 
You’ll learn:
  • How to leverage volunteers and board members to expand your donor base
  • How to use social media to expand your reach and target Nonprofit List Exchange
  • How to set up your Donor Management System or system of record to connect with more donors
  • Tips for connecting with people who donate to similar nonprofits
  • How to leverage events to acquire new donors

 

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