Empowering the New Generation of Connected Supporters
July 10, 2:00PM

What is the latest data telling us about how the different generations connect to our nonprofits – and does it really matter anymore? In this new age of distributed power, learn how you can identify supporters using cutting edge data science and engage them by continuing to expand the limits of omnichannel communications.

Introduction to Fundraising Planning
July 10, 2:00PM

Does your organization need help directing its fundraising efforts? Planning focuses your organization by setting fundraising priorities and helps give staff and board members a roadmap to success.

This introductory class will provide you the basic steps for developing a fundraising plan, including tips on:

  • Making your case for support
  • Diversifying your organization’s fundraising base
  • Creating a plan of action

Get Your Board to Help You Fundraise—Even if They Don’t Wanna!
Wednesday, July 10, 3:30 pm

Are you a nonprofit trying to fundraise? You have a board—and believe it or not, your board should function as a fundraising machine. If it runs more like a college clunker than a luxury sedan, this webinar’s for you.

Join us in this fundraising webinar to:

  • Assess your board’s fundraising personality.
  • Motivate your board members to fundraise.
  • Set goals and kick off campaigns.
  • Create individual plans they’ll rock.
  • Track without nagging.
  • Use goal attainment as board engagement.

How to Navigate Workplace Conflict
July 11, 1:00PM

This session will focus on helping you navigate conflict more effectively. We will explore the different approaches and stages of conflict. You will gain effective ways to anticipate, prevent, and manage conflict situations. Practical application is the key to sustained learning so you will identify actions to advance learning in your workplace.

Hold the Phone: Mobile Marketing Tips for Each Generation
July 11, 1:30PM

It’s no secret that people are attached to their phones—checking email, social media, texting, even making purchases. In fact, this year American adults are expected to spend an average of 3 hours, 23 minutes a day on non-voice mobile media. That’s up more than 1 hour from 2013.

You need an engaging mobile presence, period. This used to be a nice-to-have; now it’s a must-have. If you don’t, you’ll lose online visitors, loyal constituents and, ultimately, online donations.

Just what are people doing while staring at their screens all day? Tweeting? Reading? Donating? Chatting? It largely depends on their generation and what their preferences are.


  • 4 reasons you gotta look good on a smartphone.
  • How each generation responds to marketing and how you can optimize your efforts.
  • 5 tips for planning your mobile marketing strategy.

The New Volunteer Manager’s Toolkit
July 11, 2:00PM

New to volunteer management? Looking for a refresher on the basics? This webinar will walk you through the three primary Rs – recruitment, retention and recognition. We’ll discuss the most popular program components such as interviews, orientations, volunteer handbooks, and more. And, we’ll talk about the importance of managing risk for your program and your organization. All attendees will also receive a sample packet with examples of program documents and program assessment checklists to help you evaluate your existing program.

What You’ll Learn: 

  • The basics of volunteer engagement.
  • What are the 3 Rs of volunteer engagement?
  • What are the components of a successful volunteer program?

How to Drive Social Media Engagement with your Nonprofit Storytelling with Julia Campbell
Tuesday, July 16, 1:00 am

Engagement is the name of the game in social media, but with frequent platform changes and declining attention spans, cutting through the clutter is harder than ever. Enter storytelling! Learn how to craft stories that move your audience from passive to active.

How to Add More Revenue Streams to Your Event
July 16, 1:00PM

Wouldn’t you love to find ways to raise more money at your fundraising events?  Right now you are probably doing a typical silent auction and raffle, maybe a paddle raise, but you feel like you are missing the boat when it comes to really maximizing your event’s revenue.

Well, you’re in luck, because in this FREE WEBINAR event planning expert A.J. Steinberg is going to show you how to find hidden assets and additional revenue streams for your fundraising events.

In this webinar you’ll learn…

  • How to find additional revenue hiding in your events
  • How to assign value to event elements (also known as ‘assets’)
  • How to turn event assets into revenue (i.e. logo-branded auction paddles)
  • How to sell event assets to companies and sponsors
  • How to use underwriting to boost your event profit
  • What is underwriting, and how to make it work for you
  • How to choose your underwriting offers
  • How to write underwriting proposals that sell
  • How to add revenue through entertainment at your event
  • How to choose raffles and games that will make you money
  • How to check what is legal in your state for games and raffles

Storytelling for Impact
July 16, 2:00PM

From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, inspiring action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us.

Join Firespring’s CMO, Angie Kubicek as she delivers tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences through ideas and actions.

Key takeaways:

  • An analysis of the Hero’s Journey and other storytelling frameworks.
  • Tools to aid in the process of compiling and refining your most compelling stories.
  • Use of social media story tools to build community and motivate action.
  • Exercises that your team can adopt in order to enhance and refine your storytelling process.

Engaging Pro Bono and Skills-Based Volunteers
July 16, 2:00PM

Integrating skills-based volunteers into your existing volunteer program is both exciting and scary. If you’re thinking about adding skilled volunteers to your program, or if you’ve just started, this seminar can help you make the experience successful for both the volunteer and the organization. Navigating the introduction of the idea into your organization, developing the art of delegating work to volunteers, and setting achievable outcomes will be covered.

What You’ll Learn: 

  • How to design successful skills-based volunteer projects
  • Strategies for managing skills-based volunteers

Your Website Data Called. Are You Listening?
July 17, 11:00AM

Numbers and stats and data, oh my! Put your website analytics to work and make a huge impact on your organization’s success.

Join Molly in this educational session to discover:

  • What metrics matter.
  • How to set up tracking to measure performance.
  • How to analyze your data to know what’s working (and what’s not).

Google Ad Grants 101
July 17, 1:00PM

Have you heard of Google’s Ad Grant program, where they give $10,000 a month in free advertising to nonprofits?

Join us for a crash course on how Google Ad Grants can benefit your nonprofit by bringing thousands of new visitors to your website every month.

We’ll also cover how to get started, how to use it successfully, and a special offer to get you started immediately!

If you attend, you’ll learn:

  • What Google Ad Grants is
  • How Google Ads works
  • How Google Ads can benefit your nonprofit
  • Real examples of how other nonprofits used it effectively
  • The costs and benefits of management services vs. DIY
  • How to get started immediately!

Introduction to Finding Grants
Wednesday, July 17, 20192:00 pm – 3:00 pm ET

Are you new to the field of grantseeking?

Discover what funders are looking for in nonprofits seeking grants and how to find potential funders in this introductory course.

You will learn the 10 most important things you need to know about finding grants, including:

  • Who funds nonprofits and what are their motivations.
  • What do funders really want to know about the organizations they are interested in funding.
  • How do you identify potential funders and make the first approach.
  • In-person classes will end with 30 minutes of hands-on, guided online grant research. It is advisable, but not necessary, to bring a laptop/tablet for this portion of the class.

10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained
July 17, 3:00PM

Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, Steven Shattuck will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

Learning Outcomes:

  • Understand how and why donors complete your donation forms
  • Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
  • Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship

Thursday, July 18, 2:00 PM ET

Non-profits are being targeted by sophisticated digital attacks at an unprecedented rate. In this webinar, we’ll take a close look at exactly how these attacks work from end to end: how the attackers get into your systems in the first place, what they do once they’re in, and the mess they leave in their wake. 

The webinar will provide an overview on what you need to do to clean up after an attack, and what you can do to prevent attackers from getting into your systems in the first place. 

We’ll also dispel some common myths about IT security, and tell you exactly what you need to know to defend your organization against today’s threats.

An Inside Look at the Firespring Nonprofit Website Builder
Thursday, July 18, 11:00 am

Learn how to master your online presence and leverage the power of your website. In addition to sharing nonprofit technology trends and best practices, you’ll see firsthand what the Firespring Nonprofit Website Builder has to offer.

Finding Gold in Your Database: How to Upgrade Current Donors, Re-Engage Lapsed Donors, and Find New Donors… Right in Your Own Database
July 18, 2:00PM

Believe it or not, the best source of new fundraising dollars for your non-profit is your own donor database. Your current and lapsed donors are a goldmine just waiting to be tapped. This one-hour webinar will help you unleash your donor list’s full potential.

Join fundraising expert Joe Garecht as he shows you effective, step-by-step systems for reactivating your lapsed donors, upgrading your current donors, and getting your most committed supporters to open up their networks to your organization.

This Is How Our Most Successful Clients Fill Their Events
July 18, 2:00PM

Have you found that it’s getting harder or taking longer to fill up your events?

Are you sick of waiting for checks in the mail? Exhausted from processing registration forms?

In this free 45-minute webinar, you’ll learn:

  • 3 recent trends preventing people from registering for your events
  • One simple way to avoid event-related cash flow problems
  • A proven 3-step process to fill events fast and cut your workload in half

Writing Accurate and Useful Volunteer Position Descriptions
July 18, 2:00PM

A good position description can make the recruitment and placement of volunteers so much easier, but this foundation component of a program is often overlooked or put into a folder and never used. 

This webinar will start with the basics of what should be included in a position description and will help you create or update position descriptions for all of your volunteer opportunities. 

Once those position descriptions are created – use them! Learn how accurate and up-to-date position descriptions can help you recruit and train volunteers, and how they can help with retention and the development of leadership positions within your volunteer engagement program. 

What You’ll Learn: 

  • What should go into a good position description.
  • Why should you have a position description for all of your volunteer opportunities
  • How can a position description help you recruit and train volunteers?


How to Survive a Toxic Workplace
Thursday, July 18, 1pm ET

Is your nonprofit workplace toxic? Get tips on how to cope and create positive change at our free webinar!

Choosing to leave a job she really loved because of the toxicity of the work environment was really tough. In this webinar, Sylvia Plester-Silk will share her story and how she uses this to assist nonprofits to shift their team from conflict to collaboration and cooperation.

5 Secrets of Email Marketing Geniuses
Tuesday, July 23, 11:00 am

There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. In this educational session, we’ll share the secrets of email marketing geniuses, including:

  • The 5 types of nonprofit emails.
  • The anatomy of an email marketing campaign.
  • 6 email marketing mistakes to avoid.
  • 5 secrets of email marketing geniuses.

Supporting Your Mid-Level Donors
July 23, 1:00PM

In this webinar, we will examine the characteristics of mid-level donors as well as tips and best practices to effectively cultivate more mid-level giving.

Rethinking Volunteerism to Build Capacity and Achieve Sustainability
July 23, 1:00pm
With budgets and traditional sources of funding shrinking, it’s a critical time for all to find more creative ways to achieve sustainability. Join us and hear how volunteering can be a promising source for building the capacity of our organizations and for additional funding. We’ll also explore where to find volunteers, with a focus on corporate volunteerism, as well as how best to use volunteers’ time and talent.


Rebecca Wang, Manager, NVIDIA Foundation
Lenny Teh, Program Manager, Servicewide Volunteer Program, NPS

FREE for all (PLA Members, Non-Members and Government)

4 Steps to Creating a Team to Deliver on Your Mission
July 23, 2pm ET

If you’re trying to drive impact or increase membership by yourself, it can feel almost impossible — but luckily, you don’t have to do it alone. Many organizations know their staff, members, volunteers, and board members already talk about them on a regular basis. With the right training and motivation, your entire team could be spreading the word about the benefits of membership, helping you attract more new and returning members and increase your impact. To learn how to ask, train and support your team, please join us for this free webinar. We’ve invited nonprofit marketing expert Nancy Schwartz, of, to present on this highly effective but under-used approach.

By the end of the webinar, you will know:

  • How to ask the right colleagues (and others) for help.
  • Expert tips to help you train your team to be confident, competent messengers.
  • Ideas on supporting your messengers with rewards for participation and success.
  • How to get ahead of the competition by putting your team of effective messengers to work now!


Wednesday, July 24, 2:00 PM EDT

Box is a cloud content management system that securely connects people, information and applications. Thousands of businesses use Box globally to improve content security and protection, and reduce infrastructure costs. Join us for this demo and learn how Box can help your organization. An experienced data management consultant will highlight various system features, including:

  • Navigation
  • User Permissions
  • Office Integration
  • Box Drive

Online Tools that Help Nonprofits Learn, Listen & Engage
Wednesday, July 24, 2:30 pm

Every day you learn about a new mobile app or piece of software that will “change your life.” There’s so much coming at you, it sometimes feels like you’re drinking through a fire hose.

Learn how to make technology your friend. In his most revealing session, Jay takes you behind the curtain to show, in real-time, which tools he uses to manage his online presence and why. You’ll learn:

  • Which social media platforms you should care about.
  • 5 tools to help master your online world.
  • Listening tools.
  • Engagement tools.
  • How to master your online presence in less than 15 minutes per day.

The Heart of the Matter: How Simple Data Analytics Can Boost Your Planned Giving Program
July 24, 3:00PM

Nearly every fundraiser knows that single or widowed, childless adults usually make the best planned giving candidates, especially if they are long-time donors. But each organization is unique and will have specific data points that are key to finding the best of the best. Whether you’re a small shop, a mid-sized organization or a large one, you can use simple do-it-yourself data analytics to make a big difference. Join us as we learn the why’s and the how’s of making it happen.

Convert Supporters with Powerful Landing Pages
Thursday, July 25, 2:30 pm

With great landing pages, your donors, volunteers and supporters are 10 times more likely to donate, sign up, register or engage with your nonprofit. Discover real-world landing page examples that increase conversions and what we’ve learned from studying hundreds of nonprofits and their landing page designs.


Engaging the Public through Native Plant, Pollinator and Partners Outreach
Thursday, July 25, 2:00 pm ET

Since 2015, Neal Smith National Wildlife Refuge’s “People for Pollinators” program has
used native plants and pollinators to reach new audiences. Join Patrick Bryant as he highlights successful ways you and your partners can work together to make pollinator and relevant.

To register for the webinar go to WebEx Events by Program and locate “Pollinator  Webinar Series.” Click the Register link next to the webinar. Upon registration, you will
receive a confirmation email with instructions on how to join the webinar. Having  trouble joining the event?


Social Media 102
Tuesday, July 30, 2:00 pm

So you’ve finally adopted social media as a legit way to connect with your target audiences, but now you want to use it to stand out from the crowd. In our Social Media 101 webinar, we covered the Big 3 (Facebook, Twitter and LinkedIn) and walked through social media tools. Now it’s time to learn a few advanced social media tips and tricks, elevate your social media presence through micro strategies and activate your advocates. 

Join us to learn how to:

  • Use social media to connect with constituents.
  • Monitor conversations to stay ahead of the curve.
  • Get people to advocate on your behalf.
  • Navigate social media advertising and understand when to use it. 

Where Do I Go From Here? Engage Volunteers in New Ways
July 30, 2:00PM

How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided. 

What You’ll Learn: 

  • How to advance your volunteers’ interest in your organization. 
  • Transition great volunteers into leaders. 

Summer Retail Check-In: Progress, Trends and Observations 2019
July 31, 2:00 PM ET

Based on the success of the last several year’s check-ins, we’re doing it again! Because as the summer progresses, we all know that retail sales ebb and flow. But is there anything that can be done to change course in the middle of a season? Can sluggish sales be turned around? For this informal web chat among public lands retail practitioners, we’ll discuss the summer’s progress, trends, employee observations, and other factors that might affect how your retail outlet and others around the country are faring.
  • FREE for PLA Members and PLA Corporate Partners
  • $25 for NonMembers and Government Agency Staff

Integrating Social Science into Strategic Monarch Conservation 
Thursday, August 15, 2:00 pm ET

The U.S. Fish & Wildlife Service and the Field Museum’s Keller Science Action Center have been working to understand the social, political, and economic factors that produce environmental threats, and foster those that benefit monarchs and their habitats. In this webinar, Dr. Christine Browne (USFWS) will explain how these factors have been identified and considered in the development of conservation strategies, and Lex Winter (Chicago Field Museum) will share research on how these factors play out on the ground in urban and suburban areas in the Midwest.

To register for the webinar go to WebEx Events by Program and locate “Pollinator  Webinar Series.” Click the Register link next to the webinar. Upon registration, you will
receive a confirmation email with instructions on how to join the webinar. Having  trouble joining the event?

Engaging Audiences in Pollinator Conservation 
Wednesday, September 4, 2:00 pm ET

Do you want to engage and educate others about the value of pollinators? This  webinar will examine the Service’s pollinator conservation efforts and provide valuable outreach and communications resources available to Service employees. Presented by Mara Koenig, Chair of the National Monarch Engagement Team, Midwest External Affairs Program.

To register for the webinar go to WebEx Events by Program and locate “Pollinator  Webinar Series.” Click the Register link next to the webinar. Upon registration, you will
receive a confirmation email with instructions on how to join the webinar. Having  trouble joining the event?

Pollinator Meadows
Wednesday, October 16, 2:00 pm ET

Pollinator meadows are an excellent way to restore habitat in agricultural landscapes. Clare Maffei surveyed the bee communities at established meadows and has ideas for how we can do even better by our native pollinators in these important projects.

To register for the webinar go to WebEx Events by Program and locate “Pollinator  Webinar Series.” Click the Register link next to the webinar. Upon registration, you will
receive a confirmation email with instructions on how to join the webinar. Having  trouble joining the event?


10 Fundraising Tips for a Successful GivingTuesday 2019
Tuesday, August 13, 1:00 PM ET

GivingTuesday is a global day of giving fueled by the power of social media and collaboration. And given the inherent social nature of GivingTuesday, it’s the perfect opportunity for nonprofit’s to use online fundraising tools in order to leverage all of the social fundraising opportunities that come with them.

CrowdRise by GoFundMe wants to help you get ahead of your holiday giving season by sharing their best tips for successfully using online tools like CrowdRise and GoFundMe this GivingTuesday. Topics include:

  • The power of social fundraising for GivingTuesday
  • Must-have fundraising functionality and features for your GivingTuesday campaign
  • The importance of regularly communicating with your supporters and fundraisers in the months before GivingTuesday
  • How to extend GivingTuesday momentum throughout the rest of the year


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