How to Drive Donor Engagement with Social Media

May 22, 12:00 PM ET

Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming – and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.

For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.

Participants will learn:

  • How to navigate the latest changes and trends in the social media landscape
  • what fundraisers need to know;
  • How to use social media to build and deepen relationships with current donors and prospects;
  • How to manage social media work at a small nonprofit with limited capacity;
  • Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
  • Real-world examples from small and mid-size nonprofits.

How to be a Great Board Chair
May 22, 1:00 PM ET

The board chair is the highest officer of the nonprofit board of directors. This webinar prepares the board chair for governance and leadership responsibilities. We’ll cover how to design effective board meetings, strategies for partnering with the CEO/ED, and leading as an ambassador for the organization.

Let’s Talk Email Deliverability
May 22, 1:00 PM ET

Join EveryAction Email Deliverability expert Brett to learn about why your emails are going to spam. We’ll go over findings from this year’s email deliverability study and learn what strategies nonprofits can adopt to reduce spam, increase deliverability and ultimately raise more money!

“Is This Normal?” Nonprofit Website Benchmarks in 2019
May 23, 11:00AM

What’s normal for a nonprofit website, and how does your organization website’s compare to others like it?

Join Google Analytics expert Yesenia Sotelo as she answers questions such as:

  • What’s an average bounce rate for a nonprofit website?
  • How much traffic should we be getting from Google?
  • Is our social media audience more or less engaged than normal?

Bring your questions to this interactive training session!

How the New Tax Law is Impacting Nonprofits

May 23, 1:00 PM ET

It’s been over a year since the Tax Cut and Jobs Act (TCJA) became a law.

Many predicted detrimental consequences for the nonprofit sector, mainly due to a significant increase in the standard deduction. This increase would make the threshold for deducting charitable gifts difficult to meet for many donors, causing great concern that the industry would experience significant decreases in charitable giving.

Flash forward one year…What impact has it had on nonprofits?

During this webinar, we’ll dive into the new tax laws; how they’re impacting nonprofits; what you can expect; and what you should know.

Charity Culture: Five Tips to Achieve Positive Culture Change
May 23, 1:00PM

Charities, once seen as the most trusted and cherished institutions now are constantly under scrutiny for their impact, use of funds, even their ethics. And as charities are rushing to respond, businesses are pulling ahead – attracting talent with promises of amazing cultures, and in the case of purpose-driven businesses, generating positive social impact too. So what can you do, without huge salary offers, or swanky office spaces, and how can you continue to attract and retain the best people out there? The answer is investing in culture. Join behavior and culture change experts Kin&Co as they provide 5 top tips for using culture to your advantage.

Learning Objectives

  • Why is culture relevant to the charity sector and why do we need to invest now (the business case)?
  • Reviewing your culture – how do you know if you have a strong or weak culture? How do you know if your culture needs to change?
  • Transforming your culture, or making more of your existing culture – sharing our top 5 tips to effective culture change.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition
May 23, 1:00PM

In this session, Jay will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. Seven out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Jay is ready to teach you:

  • How to establish a powerful and engaging web presence that retains donors.
  • What we can learn from the annual Fundraising Effectiveness Survey Report from AFP.
  • Why donors leave and what to do about it.
  • 6 key drivers that can double the lifetime value of your donors.
  • Methods for creating repeat donors.

SWOT’s Up? How to Do a Strategic Self-Audit of Nonprofit Strengths & Weaknesses
May 23, 2:00PM

Want a ticket to become a futurist leader? Then get off your status quo derriere and join us for a deep gaze into your own crystal ball!

A SWOT analysis takes a structured approach that looks at where you are and where you’re headed, based on discernible internal and external factors. It’s a great starting point for divining what lies ahead and maximizing your potential. A good one will help you identify trends, anticipate change, and be open to possibilities that will enable you to work more effectively and have greater impact.

We’ll be sharing useful guidelines and exercises you can take back to your team.

Learning Objectives:

  • What a SWOT accomplishes
  • Key elements of a successful SWOT
  • How to prepare for a SWOT
  • How to implement your SWOT
  • Translate your SWOT into action
  • Troubleshoot to avoid pitfalls

Walking the Walk: Engage Volunteers in your Volunteer Engagement Program
May 23, 2:00PM

Stop just talking the talk and start walking the walk! Learn how to effectively delegate volunteer engagement and management work to volunteers so you have the opportunity to “think bigger.” We’ll discuss evaluating your program for volunteer engagement, determining how best to deploy volunteers, creating a communication plan, screening and training volunteers to be an important part of your volunteer recruiting, retention and recognition plans.

What You’ll Learn:

  • How to increase your own capacity by involving volunteers in volunteer program administration. Where to go to get resources and help.

Stories That Raise Money – 3 Strategies Your Nonprofit Should Be Using
May 23, 3:00PM

One of the biggest challenges with fundraisers face with storytelling is wondering if what you are sending donors will actually resonate with them. A lot of time and resources go into developing a story, so it’s tough when all you get in return in crickets.

During this webinar with Vanessa Chase Lockshin, you’ll learn insights on storytelling that your non-profit can put into action right away. You’ll come away with clear, actionable ideas for your organization to tell stories that resonate with and inspire donors to give.

Motivate Monday with Pamela Grow
Monday, May 27, 1:00 PM ET

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired!

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU.

Be Found: The Secrets of SEO for Nonprofits
May 28, 1:00PM

Everyone wants to be found. Your website is no exception. In this session we will share best practices of nonprofits that are experts at driving traffic to their websites and review the tools you should use to maximize your findability.

We will cover the basics of search engines, why they matter, the tools every nonprofit should use and outline the 6 steps to mastering SEO:

  • Keyword research
  • Website optimization
  • Link building
  • Fresh content
  • Landing pages
  • Analytics

How to Build Memberships at Every Step in Your Organization’s Life Cycle
May 28, 2:00 PM ET

Have you ever wondered how some organizations manage to keep growing and growing? Join this free webinar with nonprofit legal expert Erin McClarty to learn how being more intentional about your infrastructure, partnerships and contracts can help you keep growing steadily. In this webinar, Erin will show you the techniques that will help you grow your organization’s membership at every stage in its life cycle.

By the end of this webinar, you will learn:

  • How to refine your organization’s goals and vision.
  • 3 keys to making the most of your partnerships – both existing and new.
  • Expert tips to take advantage of every stage in your organization’s life cycle.

Effective Grants Management and Cost Allocation
May 29, 11:30AM

How should you perform your grants management and cost allocation responsibilities? We will describe the best practices for these responsibilities. Please bring your questions so we can have a candid and productive conversation.

We will cover the critical aspects grants management and cost allocation including:

  • General grants management requirements
  • Governance requirements for grants administration
  • Review Uniform Grant Guidance
  • Internal control and financial management system requirements for federal awards
  • Schedule of Expenditures of Federal Awards and associated audit requirements
  • Cost Allocation methodologies including examples
  • Cost Allocation plan requirements
  • Best practices for grant budget financial management
  • Best practices for grant reporting and reconciliations
  • Performing an effective grant close out
  • How to use your accounting system to perform grants management role?
  • How to maximize your grant reimbursement?
  • What are signs that grants management role is not being performed?
  • How should you as leader evaluate your various options?  We will share our expertise and candid advice to better prepare you for these complex decisions.

Introduction to Finding Grants
May 29, 2:00PM

Are you new to the field of grantseeking?

Discover what funders are looking for in nonprofits seeking grants and how to find potential funders in this introductory course.

You will learn the 10 most important things you need to know about finding grants, including:

  • Who funds nonprofits and what are their motivations.
  • What do funders really want to know about the organizations they are interested in funding.
  • How do you identify potential funders and make the first approach.

In-person classes will end with 30 minutes of hands-on, guided online grant research. It is advisable, but not necessary, to bring a laptop/tablet for this portion of the class.

Note: This orientation is not intended for individuals seeking grants for their own use. Please refer to our Knowledge Base articles for Individual Grantseekers.

Event Sponsors: How to Find Them & Create a Win-Win
May 30th, 12:00PM

Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on maximizing sponsorship revenue at your next fundraising event. The session starts by focusing on identifying potential sponsors and beginning the partnership conversation. It closes with a focus on structuring win-win, long term sponsorship relationships.

By signing up for this webinar, you are also opting in to the @fundraiserchad email list. Chad sends free fundraising tips and resources to this list once or twice per week. You can unsubscribe at any time.

Walk the Walk: Tech Committees that Work
May 30, 2:00 PM ET

Technology only benefits your mission when it’s used widely and deeply across your organization.  Join us for insights on how a cross organizational team focused on leveraging technology can improve adoption, innovation and satisfaction across your staff.   They can also unlock the real purpose of your data: using it in daily work to make better decisions and take smarter actions for your community.  You don’t need a CIO to use technology for your mission.

How Do I Convince My Boss? Why Breaking Through the Ignorance Ceiling is Essential
May 30, 2:00PM

It’s time to ignore any conjecture you’ve heard. Ignore the anecdotal advice.

In his review of Tom Ahern’s new book – If Only You’d Known, You Would Have Raised So Much More – Peter Lowy says that “nonprofit fundraisers owe it to themselves and their organizations to tap into a vast body of research to help them maintain a laser focus on donors.”

In this webinar, Tom Ahern will provide proof-positive, airtight answers to the questions that are crucial to your fundraising success – each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries.

Ahern’s signature style is fast, friendly, funny, plain-talking … even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.

Convert Supporters with Powerful Landing Pages
May 30, 2:30PM

With great landing pages, your donors, volunteers and supporters are 10 times more likely to donate, sign up, register or engage with your nonprofit. In this session, we will share real-world examples of landing pages that every nonprofit should have and what we have learned from studying the best practices of hundreds of nonprofits, including:

  • What landing pages are and why we should care.
  • The biggest landing page mistakes and how to avoid them.
  • How to build perfect landing pages.
  • 13 types of landing pages your organization should utilize.


Motivate Monday with Pamela Grow
Monday, June 3, 1:00 PM ET

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired!

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU.

June 6, 2019 , 2:00 PM EDT

Does your website create an inclusive or exclusive environment for users? Does your digital strategy incorporate web accessibility standards? Are you not sure? Let’s have a conversation and find out!

This session details how to start, develop, manage, and get buy-in for creating inclusive digital products. She’ll cover the following topics:

  •  An introduction to web accessibility
  • Inclusive design and UX (User Experience) principles
  • Business and social cases for compliance
  • Strategies and tools for incorporating web accessibility in every project phase
  • Interim repairs and communication tactics
  • Comparing how major CMS’s stack up in terms of accessibility out of the box

Motivate Monday with Pamela Grow
Monday, June 10, 1:00 PM ET

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired!

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU.

10 Social Media Strategies That Increase Engagement and Inspire Donors
June 11, 1 PM ET

For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofitss on social media. It also requires a commitment to a content strategy and increasingly a budget for social advertising. With a focus on Facebook, Twitter, Instagram, and LinkedIn, this webinar will feature ten social media strategies that nonprofits can implement to increase engagement and inspire donors.

Topics include:

  • How to use social media for fundraising and to grow your email list
  • How to convert followers into donors, event attendees, and volunteers
  • How to use report live using social media
  • How to budget for social advertising and which sites perform best
  • Tips for growing your following on social media

Social Media Rules for 501(c)(3) Organizations
Tuesday, June 11, 2:00 PM ET

There has been an amazing increase in the avenues available to nonprofits to communicate their messages to an ever wider audience. These means of communication may be new, by the rules that govern advocacy by nonprofits have not changed.

Transforming Your Board into a Fundraising Force
June 20, 1:00 PM ET

Mobilizing you board to maximize revenue generation is a major goal for nonprofit staff and board leadership. Yet, there are many obstacles to enlisting their engagement in resource development. Kay Sprinkel Grace will unpack why board reluctance and provide solutions to these common obstacles. During this webinar, we will explore ways to create a motivational environment so board members feel confident about taking on new roles — expanding on the “AAA” program (Ambassador, Advocate, Asker).
Board members are critical to your fundraising program. Learn how to keep them engaged by focusing on the mission, vision, and values of your nonprofit to transform your board into a fundraising force.

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