Training

APRIL

New
Storytelling with Financials

April 17 at 1:00 p.m. ET

Transparency in the nonprofit sector is increasingly important for organizations of all sizes and it will serve leaders well to share more about their numbers with all stakeholders, including donors, board, staff, and volunteers. When people understand the organization’s financial health on a deeper level, they will become more engaged and committed to being a part of its success.

Join Stephanie Skryzowski, who is a Chief Financial Officer that helps purpose-driven leaders better understand and use their numbers to make smart decisions.


Start A Nonprofit Class
April 17th & 24th, 1:00 PM ET

It’s not easy to start a nonprofit, we get that. That’s why we started this live webinar series to get your feet off the ground. Join Randy Hawthorne, executive director and co-founder of Nonprofit Hub, as he guides you through the process of launching a nonprofit. He’s started four of his own, so, yeah, he knows what he’s doing.

Google Ad Grants 101
April 17, 1:00PM

Have you heard of Google’s Ad Grant program, where they give $10,000 a month in free advertising to nonprofits?

Join us for a crash course on how Google Ad Grants can benefit your nonprofit by bringing thousands of new visitors to your website every month.

Presenter Jason Jensen, a Google Ads Certified Consultant, will also cover how to get started, what’s necessary to be successful, and a special offer for The Digital Nonprofit’s Ad Grants management service.

If you attend, you’ll learn:

  • What Google Ad Grants is
  • How Google Ads works
  • How Google Ads can benefit your nonprofit
  • Real examples of how other nonprofits used it effectively
  • How to get started successfully
  • The costs & benefits of hiring someone to manage your grant

Respect Your Donors: Gender-Inclusive Data Management
April 17, 3:00 PM

How we choose to manage donor data directly impacts how we relate with our donors. As transgender people have become more culturally visible, many organizations are making changes to their data management practices to be more inclusive of diverse gender identities. Join us to learn how to update your database processes to respectfully store information about and communicate with your constituents.


New
Top 15 Mistakes Nonprofit Make

April 17, 4:00 PM ET

We’ll examine the 15 most common significant mistakes nonprofits make in their overall business strategy, marketing strategy, fundraising, communications, board development, and delivery of services. For each, we’ll explore what the mistake is and why it’s a problem, how to detect it, and how to resolve it.


New
RACE TO LEAD: WOMEN OF COLOR IN THE NONPROFIT SECTOR
April 18, 12:00 PM ET

This report takes an intersectional approach to analyzing BMP’s data of over 4,000 staff in the nonprofit sector. The study reveals the systemic barriers women of color face as they ascend to leadership and the continued challenges once they get there. After a brief presentation of the findings, discussants will react to the report and discuss BMP’s recommendations on how to make the sector more supportive of the leadership of women of color.


5 Simple Ways to Boost Your Nonprofit’s Media Relations Strategy
April 18, 2:00PM

Join Antionette Kerr, Co-Author of the book Modern Media Relations for Nonprofits, to learn 3 simple ways to boost coverage. Kerr will focus on making your G.R.E.A.T. [Goal-Oriented, Responsive, Empowered, Attractive and Targeted] media relations strategy.

Gain understanding the area of…

  • Why you should establish media relations goals
  • How to create a two-way relationship with journalists
  • How to have an empowered media strategy
  • How to make your mission, programs and even data appealing to media outlets
  • How to be more strategic in 2019!

Build Staff Buy-In for Volunteer Engagement
April 18, 2:00 PM

Is your organization open to engaging volunteers in new ways? Often one of the biggest challenges to a new model of volunteer engagement is the resistance of paid staff. Often attitudes and fears of our co-workers prevent us from expanding the work that volunteers do. But, if you’ve never worked with volunteers before, it can be scary. In this webinar we’ll discuss strategies for working with paid staff to engage volunteers. We’ll cover what you can do to alleviate some of those fears, strategies for working within a Union environment, and how you can train and support your coworkers as they become responsible for managing volunteers.

What You’ll Learn:

  • How to assess the feelings and attitudes of paid staff around working with volunteers.
  • What does paid staff need to know about working with volunteers.
  • How to create a communication plan to talk to paid staff about working with volunteers.
  • Strategies for engaging volunteers in a union environment.

Turn Your Website Into a Membership Growth Engine
April 18, 2:00 PM ET

Is your membership website an engine that brings in new members while you sleep? If not, I’ll show you how anyone with no tech experience can use membership management software to turn their website into a new member recruiter — in just an afternoon.

In this free webinar, you’ll learn:

  • Three website changes that will start attracting new members right away
  • How to get anyone on your board to easily make updates by themselves (even if they don’t have any tech experience)
  • The top website features our most successful clients use to drive membership growth

Motivate Monday with Pamela Grow
Monday, April 22, 1:00 PM ET

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired!

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU.


 

Death by board meeting is no way to go. Traditional models like parliamentary procedure aren’t always practical or useful for nonprofit organizations and their meetings. Join this webinar to learn about alternative strategies for effective board meeting facilitation that leverage engagement, accountability, and greater consensus. From planning to follow up, we will cover facilitation techniques and tools to transform your nonprofit meeting practices from every day to exceptional.


Retail for Rangers (and Other Non-Retail Folks)
April 23rd, 2:00 PM ET
Free for PLA members, $25 for non-members

One of the most popular sessions at this year’s convention! By overwhelming request, we’re reprising our look at retail operations for all public lands folks who, well, are not particularly retail-oriented—nonprofits and agencies alike!


Streamline Major Gift Fundraising: 4 Areas of Focus to Achieve Success
April 23, 3:00PM

Raising money for your nonprofit is stressful and exhausting, especially in small-medium sized shops. No matter your size, you must focus on major gifts. Nancy Rieves will share the four critical areas for all nonprofits to master to achieve fundraising success. They are 1) clarifying your messaging, 2) developing fundraising leadership skills, 3) educating and engaging your board in the fundraising process, and 4) enhancing your donor experiences in meaningful ways. Don’t leave fundraising to chance. Get these right and unleash your passion to raise more money for your organization year after year.


Protect Yourself: Legal and Financial Responsibilities of a Nonprofit Website Manager
April 24, 11:00AM

Learn about the laws and regulations that affect you and your nonprofit organization’s website. Digital skills trainer Yesenia Sotelo will walk you through an informative conversation about topics such as: copyright, privacy, security, accessibility and disclosure. Bring your questions to this interactive training session.

(This training is especially created for nonprofit communications, fundraising and executive professionals who are involved in managing their nonprofit organization’s website. The materials are appropriate for organizations of any size, focus area, website budget and technology capacity. A recording will be available!


Building a Superior Budget During Uncertain Times
April 24, 11:30AM

A strong budget is an essential element for any nonprofit organization to achieve financial leadership. Superior budgets, though, have written plans about the core activities to include strategic, organizational, and program goals and how they will be financed.

Most financial leaders focus too much time on budget variance analysis and not enough time to anticipating or planning for the future. By anticipating or planning, organizations can focus on what’s upcoming regardless of its budget cycle or fiscal year end.  A budget can be complemented with rolling forecasts to better anticipate upcoming financial results.

Budgets also need to include cash flow projections, which maybe outside of the finance departments capacity or capabilities.  Financial leaders must have a direct role in developing useful cash flow projections and assumptions with frequent, detailed analysis.

Any cash flow shortage needs to be further evaluated to determine if it is just a timing difference or an actual cash deficit.  Shortfalls created by deficits need to be solved by budget adjustments or strategic choices to absorb a shortfall. An organization can determine timing or actual deficits by reviewing the budget to see if it had planned for or not.

Financial sustainability can only be achieved with a well-prepared and continuously monitored budget.  Conversely, a poorly developed budget can diminish mission focused activities opportunities and threaten long-term success.

This webinar will help Executive Directors, Finance Directors, and finance staff to build a superior budget.  Savvy nonprofit leaders know that effective budgets and projections can be the difference between good and great performance.

3 Key Things you will learn include:

  • Financial sustainability can be achieved with well prepared and monitored budget
  • Budgets should include cash flow projections
  • Best practices for a superior budgeting process

How to Engage Younger Donors to Create Lifelong Relationships for Your Nonprofit
April 24, 1:00PM

Is your nonprofit looking for ways to engage younger donors and build relationships with the next generation of philanthropists? Do you want to put a plan in place to find, cultivate, and solicit young professionals and millennials in ways that will speak to their unique needs and capabilities?

If so, join fundraising expert Joe Garecht for this important one-hour webinar. You’ll learn the best ways to raise money from younger donors, three key solicitation strategies, and what motivates younger generations to get involved with nonprofits.


Committed to Building Nonprofit Capacity
April 24, 2:00PM

As many of you know by now, Foundation Center and GuideStar joined forces earlier this year to become a new organization, Candid, . While new tools are still on the horizon, there are so many ways Candid can help you, as a nonprofit professional, do your job better right now. And many of those tools are free. Join Julieta Mendez, director of programs, and Gabe Cohen, senior director of marketing and communications, as they share some of our tools that will help build your organization’s capacity. And stick around after the demo for a chance to weigh in on how Candid can help you even more in the future. We want to hear from you, the nonprofits on the ground doing great work, on how we can help you move forward!


How to Get Your Board to Fundraise
April 25, 12:00PM

Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on equipping and motivating your board members to be great fundraisers. You’ll learn how to help them get over their fear of fundraising and develop the fundraising habit. The session includes tools and samples that you can use to start building a fundraising culture within your board.


New Donor Acquisition
April 25, 1:00PM

No matter how effective your retention strategy is, some donors will stop giving. Every fundraising program needs a dedicated, ongoing acquisition initiative to replace those lapsed donors. This webinar will examine multiple channels for new donor acquisition and discuss how best to utilize each.


The Tech Effect: Discover the Simple Solution that 1000s of Organizations Are Using to Grow Membership In Today’s World
April 25, 2:00PM

Have you noticed that it’s getting harder and harder to grow your membership?

In this free 1-hour webinar, you’ll learn:

  • All about The Tech Effect, the hidden threat that is making things harder for you to grow
  • 5 proven strategies to address The Tech Effect and attract new members right away
  • How an easy tech solution can save you hours of administrative work every day

This is not your typical webinar. It follows the story of one membership manager’s challenges, and ultimate triumph. A story that has inspired thousands of others to grow their memberships faster than ever.


Donor Stewardship that Tells a Story
April 25, 2:00PM

Storytelling and stewardship go hand in hand. They are also your organization’s ticket to building a loyal, engaged donor community.

There are lots of ways to steward donors and even more ways that you could tell stories. In this webinar, you’re going to talk about the best ways to combine these strategies so that donors feel thanked, connected to their giving values, and understand their impact. We’ll be sharing lots of inspiring, creative examples of storytelling and stewardship throughout the webinar.

Learning objectives:

  • 3 best practices for infusing storytelling into donor stewardship
  • Which elements of the story to emphasize
  • The types of stories that work best for stewardship
  • How to consistently use stories to thank donors
  • Examples of storytelling and stewardship in practice

Motivate Monday with Pamela Grow
Monday, April 29, 1:00 PM ET

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired!

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU.


Successful Volunteer Interview Strategies
April 30, 2:00 PM

Interviewing each prospective volunteer can seem overwhelming, but it’s one of the best ways to ensure that the volunteers you recruit are the volunteers you need. This webinar introduces a variety of question types used in volunteer interviews and offers strategies for honing your interview skills. Materials will be provided to help you implement this process in your organization, as well as a training syllabus so you can learn how to recruit and train a volunteer staff to assist with prospective volunteer interviews.

What You’ll Learn: 
  • Methods for interviewing prospective volunteers
  • Strategies for honing your interview skills

3 Keys to Growing Your Organization with Content
April 30, 2:00PM

Content marketing expert Tatiana Morand will show you how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. You’ll learn what types of content are worth your time and what types you shouldn’t bother with, as well as the tools you need to ensure you get a positive return on your content investment.

By the end of this webinar, you will learn:

  • Why using content is key to getting more members
  • How to pick content topics that actually get read
  • The key to attracting potential new members to your website again and again

Successful Volunteer Interview Strategies
April 30, 2:00PM

Interviewing each prospective volunteer can seem overwhelming, but it’s one of the best ways to ensure that the volunteers you recruit are the volunteers you need. This webinar introduces a variety of question types used in volunteer interviews and offers strategies for honing your interview skills. Materials will be provided to help you implement this process in your organization, as well as a training syllabus so you can learn how to recruit and train a volunteer staff to assist with prospective volunteer interviews.

What You’ll Learn:

  • Methods for interviewing prospective volunteers
  • Strategies for honing your interview skills


MAY

THE ASSERTIVE ASK
May 2, 2:00 PM ET

You have a potential donor wants to learn more about your organization. How do you prepare for the meeting? You may be wondering what to say and how to say it. Don’t panic! If you have ever reached this point and struggled with your confidence to make the ASK, this webinar will prepare you for the next BIG meeting.

Kristal Johnson leads workshops for fundraisers and development teams online and around the country. During these interactive trainings, Kristal teaches people to be assertive and fundraise without fear.

Learning objectives:

  • The 5 CRITICAL steps you should take to prepare yourself for the BIG meeting
  • How to build your confidence, even if you are an introvert
  • Two key areas to focus your conversation
  • The #1 strategy you can implement at your next ASK

Motivate Monday with Pamela Grow
Monday, May, 1:00 PM ET

Every Monday at 1:00 pm ET nonprofit professionals gather from around the world to share their most recent successes, learn from the top professionals in the sector, grab an easily implemented tip for the week, and get inspired!

Motivate Monday’s guest list reads like a “Who’s Who” of the nonprofit sector, with participants ranging from Ken Burnett to Tom Ahern to Gail Perry to John Haydon to Kivi Leroux Miller to Jay Love to Joan Garry…and YOU.


START A MONTHLY DONOR PROGRAM NOW. 7 REASONS WHY YOU CAN’T AFFORD TO WAIT!
May 7, 3:00 PM ET

If you’re hesitant or unsure about monthly donors, this FREE interactive webinar will answer the questions you, your boss or board may still have about the value of adding a monthly donor program to your revenue stream.

During this webinar, we’ll show you examples of how very small nonprofits have created successful monthly donor programs with minimal effort.

What you will learn during this live interactive webinar:

  • The impact monthly donors have on your donor retention rates.

  • How few constituents you need to get started.

  • How little time it takes to organize the program.

  • How easy it is to set up a system for your organization.

  • You’ll learn where monthly donors fit in your communication strategy.

  • You’ll hear the latest statistics on the power of monthly gifts.

  • We’ll  briefly review a few helpful plug-and-play tools to help you make the case internally to start a monthly donor program

You don’t have to be a large nonprofit to get started. In fact, we’ve seen programs that work well with as little as 500 constituents – which can be a combination of donors, volunteers, board members, and other passionate supporters. It doesn’t take much for small nonprofit to reap the benefits of monthly recurring donations.


MANAGING CHANGE WHEN THERE ARE HUMANS INVOLVED
May 9, 2:00 PM ET

It’s often very easy to recognize when an organization needs to change, but it’s a lot harder to make it happen! Legacy staff and volunteers, “we’ve always done it this way” perspectives, and plain old inertia can put many frustrating road blocks in your way. There are ways, however, for the persistent and patient to guide the change process and help an organization evolve. Using real world examples, we’ll discuss the stages of organizational growth, personality archetypes you may encounter, and strategies to build momentum toward change.

 

Learning objectives:

  • Understand players and their motivations involved in change management

  • How to deal with difficult people

  • Identify elements of the change process


 

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